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  Search Engine Optimization
 
 
You are in Home > Search Engines > Google
Who is Google?
Google, a popular search engine, is a tool for finding resources on the World Wide Web. Google scans web pages to find instances of the keywords you have entered in the search box.

General Questions
  1. How do I get my site listed on Google?
  2. My webpages have never been included in the Google index.
  3. My webpages used to be listed and now they aren't.
  4. My site's listing is incorrect and I need it changed.
  5. I'm puzzled by my site's ranking.
  6. How often will Google crawl my site?
  7. How can I migrate my site to a new IP address?
  8. Why is my site labeled "Supplemental"?
  9. I'd like my site to return for pages from a specific country.
Results Prefetching Questions
  1. What is results prefetching, and how does it impact my site?
  2. Can I distinguish between prefetch requests to my web server from normal requests?
  3. I want to block/ignore prefetch requests. What should I do?
How do I get my site listed on Google?
  1. The basics.
  2. Submitting a site.
My webpages have never been included in the Google index.
  1. My site's new to the web, and I recently submitted it.
  2. My site's been live for a few months.
  3. Some of my pages are included, but others are missing.
My webpages used to be listed and now they aren't.
  1. I haven't changed anything, I promise.
  2. There may have been a problem on my end.
My site's listing is incorrect and I need it changed.
  1. My information is outdated.
  2. I migrated my website to a new URL.
  3. There's no description of my site.
  4. The description of my site is wrong in the results.
I'm puzzled by my site's ranking.
  1. How Google ranks pages.
  2. My page's location in the search results keeps changing.
  3. My pages don't return for certain keywords.
 General Questions

1. How often will Google crawl my site?

Google's spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a page, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites.

Our crawl process is algorithmic; computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. For tips on maintaining a crawler-friendly website.

2. How can I migrate my site to a new IP address?

We recommend migrating a site to a new IP address with the following steps:

  1. Bring a copy of your site up at the new IP address.
  2. Update your nameserver to point to the new IP address.
  3. Once you see search engine spiders fetch pages from the new IP address (typically within 24-48 hours), it's safe to take down the copy of your site at the old IP address.

3. Why is my site labeled "Supplemental"?

Supplemental sites are part of Google's auxiliary index. We're able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

The index in which a site is included is completely automated; there's no way for you to select or change the index in which your site appears. Please be assured that the index in which a site is included does not affect its PageRank.

4. I'd like my site to return for pages from a specific country.

While all sites in our index return for searches restricted to "the web," we draw on a relevant subset of sites for each country restrict. Our crawlers may identify the country for a site by factors such as the physical location at which the site is hosted, the site's IP address, the WHOIS information for a domain, and its top-level domain.

That said, your site's top-level domain doesn't need to match the country domain for which you'd like it to return. It's also important to keep in mind that our crawlers don't index duplicate content, so creating identical sites at several domains will likely not result in their returning for many country restricts. If you do create duplicate domains, we suggest using a robots.txt file to block our crawler from accessing all but your preferred one.

 Results Prefetching Questions

1. What is "results prefetching," and how does it impact my site?

On some searches, Google uses a special tag supported by Firefox and Mozilla to instruct the browser to download the top search result before the user clicks on the result. When the user clicks on the top result, the destination page will load faster than before. This tag is only inserted when it is likely that the user will click on the first link.

For example, when a Firefox user searches for [stanford], Google includes the following tag in the results HTML:

<link rel="prefetch" href="http://www.stanford.edu/">

The official Mozilla Link Prefetching FAQ describes the behavior of this tag in detail.

Prefetching may impact your site because the prefetch request will happen whether or not the user clicks on the result, so it may result in additional traffic to your web server. Google only inserts this tag when there is a high likelihood that the user will click on the top result, but clearly this heuristic is not right 100% of the time.

2. Can I distinguish prefetch requests from normal requests?

Yes, as described in the Mozilla Link Prefetching FAQ, prefetch requests include the additional HTTP header

X-moz: prefetch

3. I want to block/ignore prefetch requests. What should I do?

To block or ignore prefetch requests (from Google and other web sites), you should configure your web server to return a 404 HTTP response code for requests that contain the "X-moz: prefetch" header.

 
The above content is taken from google webmaster resources. Vision-SEO is noway associated with google.com. The above content is displayed to give accurate information about google to visitors.


Queries

1. How Google ranks pages.

Google's order of results is automatically determined by more than 100 factors, including our PageRank algorithm. Please check out our Technology Overview page for more details. Due to the nature of our business and our interest in protecting the integrity of our search results, we limit the information we make available to the public about our ranking system.

2. My page's location in the search results keeps changing.

Each time we update our database of webpages, our index invariably shifts: we find new sites, we lose some sites, and sites' ranking may change. Your rank naturally will be affected by changes in the ranking of other sites. No one at Google hand adjusts the results to boost the ranking of a site. The order of Google's search results is automatically determined by many factors, including our PageRank algorithm, and is described in more detail here.

You might check to see if the number of other sites that link to your URL has decreased. This is the single biggest factor in determining which sites are indexed by Google, as we find most pages when our robots crawl the web, jumping from page to page via hyperlinks. To find a sampling of sites that link to yours, try a Google link search.

3. My pages don't return for certain keywords.

Google does not manually assign keywords to sites, nor do we manually "boost" the rankings of any site. The ranking process is completely automated and takes into account more than 100 factors to determine the relevance of each result.

If you'd like your site to return for particular keywords, include these words on your pages. Our crawler analyzes the content of webpages in our index to determine the search queries for which they're most relevant. If your site clearly and accurately describes your topic and many other websites link to yours, it'll likely return as a search result for your desired keywords.

If you feel that certain keywords are essential to your site's success, you may want to consider our targeted keyword advertising program. Google does not sell placement in our results, but we do offer advertising adjacent to them. Please note that advertising with Google neither helps nor hurts your site's ranking in our search results.

 
Interesting fact :
The verb to google or google it (yourself) is a neologism meaning "to perform a web search" (primarily with the Google web search engine). The coinage of the word is mainly due to the tremendous popularity of that search engine. The American Dialect Society chose the verb to google as the "most useful word of 2002".
 
Who Does Google Service?
Google provides primary search engine results to Alexa, paid results to Ask Jeeves, Teoma & Hot Bot as well as primary & paid results to AOL, Netscape & Go.com. Google also receives directory results from DMOZ.
 
 
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