Will Your Google Optimization Help
with MSN?
Although Google is the dominant search engine, don't
underestimate the value of MSN Search. See how much
in common the two really have and how your site optimization
techniques for Google will help with MSN.
The dominant search engine is Google. That is well understood
by the average Internet searcher and by search engine
optimization professionals (SEOs). Google currently
is the largest volume player on the search engine landscape.
With the recent announcement of new search technology,
the giant Microsoft Corporation plans to make inroads
into Google’s search leadership position.
Most optimization efforts by website owners and search
engine optimization experts have been geared toward
achieving high search engine rankings in Google. With
the marketing and financial muscle of Microsoft behind
the revised MSN Search, some thought should be given
to ranking well in that search engine too.
The question faced by SEOs and by the many millions
of website owners is whether their Google optimization
techniques will play well with MSN Search as well.
The good news for most website owners is much of the
website optimization value for Google is also helpful
in MSN Search. The differences are more those of component
emphasis between the two search algorithms rather than
diametrically opposed techniques. While many standard
Google optimization methods will also work well in MSN,
there are many other optimization applications that
require more attention.
By understanding the similarities and differences between
the MSN and Google search algorithms, it is possible
to secure high rankings in both search engines. |
