| Search
Engine Optimization |
What
is SEO ( Search Engine
Optimization)
SEO
stands for search engine optimization -- It
is the process of designing a website particularly
for search engines with the objective of getting
the highest possible rankings with selected
keywords. It helps your web site to be indexed,
spidered and ranked by the major search engines
so that when internet users search for your
relative keywords to your products or services
provided by you, your website will appear
on their best results page. When properly
implemented, search engine optimization yields
targeted traffic to the site and increases
revenues. |
Why
is SEO so important?
It
is found that over 88% of people use the web
to search for products or services with the
intention of buying goods online. SEO makes
sure that your website has all the necessary
criteria to position high in search results.
Without being in the first three pages, it
is very tough to be found by more visitor
or potential customers. |
What
is PR / Page Rank
It is a importance given to the page be search
engine in all search engines most important
is good page rank in google for your web site.
In short Page Rank is a “vote”
given to your webpage by other pages on the
Web, about how important your page is. A link
of other site to a page counts as a vote of
support. If there’s no link there’s
no support |
| Go
to top |
Why
do I need an SEO?
Everyday
thousands of web pages are included in search
engine database. Each search engine looks
for "keyword / phrase" queries more
than million of times per day. When anybody
searches for any product or service, usually
they don’t visit more/deeper than 3-4
pages. That's why it’s important that
information seekers or potential customer
visit your website. If your web page is indexed
deep in the search engine results, it is doubtful
that anyone visits your web page. Therefore,
you need to improve the visibility of your
web pages to get those potential customers
(b) Indexing your site to the search engines
is much like sending out invitations to a
special event. If you don't send out invitations
no one knows about your event and so they
won't know to attend. If you don't submit
your site to the search engines, they don't
know that it exists, their robots will not
spider crawl your site for eventual listing.
. |
How
can SEO help my Business?
If
your site is using all the latest methods
and technology according to the specific rules
for each individual search engine or directory.
Then you get more targeted traffic which can
be potential customer’s .this in turn
increase your business or we can call it as
online advertising on
The web. |
What
Kind of Results Can I Expect?
It
depends on your website content, link exchanges
and rankings. A three month campaign normally
results in a 40% - 70% increase in the number
of website visitors through search engines.
Targeted traffic is the main objective of
doing (seo). Keeping in mind that visitors
refer our site to others also and that long
after the promotion is over; its benefits
will continue to soar. |
Which
are the leading Search Engines?
Google,
Yahoo, MSN,
Lycos, Ask
Jeeves and Overture.
|
How
can SEO help my Business?
If
your site is using all the latest methods
and technology according to the specific rules
for each individual search engine or directory.
Then you get more targeted traffic which can
be potential customer’s .this in turn
increase your business or we can call it as
online advertising on The web. |
Why
should my Web site be listed with search engines
Analysis
confirms that more than 80 percent of visitors
come to website through search engines. Most
of the People who purchases goods online are
using search engines to find their products
or services, sites which comes somewhere in
maximum on 3rd to 4th page. People are using
the web more and more for transactions.
|
How
can I make sure that Search engines know about
my site?
Three
ways.
One: make
your website Search engine-friendly.
Two: some
search engines charge to include site very
fast .this is call paid listing
Three: through
exchanging links with related sites.
|
How
do I make sure my site comes on top of the
search lists?
A
Well written & well placed information
will do much better to your site then all
the decorative stuff. It is fact that no body
can guarantee you top ranking but it may co
to high rank’ like some where in 1st
or 2nd page |
Why
should I list on more than one SE?
It
will not only help your site in getting more
traffic but also help your site in getting
indexed to search engines, coz leading SE’s
link together for more databases and visitors.
Getting on more then one will help you to
get the visitor’s from more SE have
and to indexed in other search engines easily. |
What
are the Risks in SEO?
Search
engines view certain optimization techniques
as an attempt to synchronize their databases
and as a result penalize the pages which are
using illegal accordingly. Don’t use
any techniques like automated software, free
for all link farms linking etc. That may result
in harm to your rankings |
