|
|
| You too can build a thriving
Internet Business with the Right Google ads. |
| Posted: 20-04-2006 | Views: 58
|
| Author: Trevor Adheen |
The Rich Jerk of Internet Fame
just wrote a new book about his Internet Marketing Strategies
for making money with Google Adwords and more... He has
made millions with Google Adwords and was ranked Number
1 for over three years for several of the most competitive
keywords in the internet database. You too can learn how
to match his wits and work his strategy to build a profitable
business on line starting soon.
But, first you must understand why most marketers fail
in their advertising efforts with Google Adwords.
Most marketers fail because they do not understand Google's
complex algorithms structure and the demands it places
on them to create good performing ads. They hold up their
hands in frustrations and give up when their poorly performing
ads get disabled, or deleted. In cases like these, Google
ask them to bid more in order to keep their showing on
various sites. Some just pay whatever Google asks so they
keep their poor performing ads placed in rotation and
hope that buyers would click on their ads and buy their
products and services. They end up losing money this way.
However, quite recently, Google finally allow all approved
ads to show on sites, even if your click through rate
[CTR] is underperforming. In that case your advertising
bill will go through the roof, but your [CTR] will be
every poor. In other words, you will not be turning most
of your visitors into customers.
Internet Marketers either do not have the time, skills
or the patience to create ads that pulls and one that
draws customers like flies. So, they opt to pay more and
keep their ads running. They usually have deep pockets.
Many of these are major corporations etc..
For Marketers on a budget, the little guy, the skills
of creating pulling ads are challenging and those who
know how to create thee ads get substantial results and
make tremendous profits.
While you can profit more from The Rich Jerk link below,
here are some fundamental strategies you can use to create
better performing ads that boost your profits:
I am assuming that you have already set up a Google Account,
understand Google's policy and can create ads within the
Google Adwords Website.
1.
You must have a deep understanding about what your site
is all about. Find the right keywords that would match
what you are trying to sell or offer to your visitors.
2.
Once you find that keyword, place it as an exact match,
with brackets [keyword here] like this. Find a few other
appropriate keywords and do the same, and put them in
our keyword list and save it to your campaign. The way
the algorithm works, it takes into consideration the other
words in your list and extrapolates value rating that
makes up our bid price. The better you can focus on selecting
your most appropriate keyword the lower your bid price
will be. You will obtain a higher CTR with a lower bid
price.
3.
Create your ad meeting Google's parameters. The wording
in your ad must make sense or Google will disable or delete
them. In your headline, plug in your keyword. Try to put
your keyword in the second line also. In the third line,
use "call for action" words.
Save your ad.
4.
When you use exact match, visitors who type in that keyword
will trigger your ad and hopefully buy from you, more
than you would with phrase match.. As your watch your
results, you'll determine if you want to broaden your
scope of your ads. You can then use phrase match like
this, "keyword here" in quotes, and while that will lower
your CTR because you will be including other visitors
out of the exact match keyword area, you will have more
clicks. If you are getting 1 click per thousand visitors,
that would be an OK result as Google sees it.
According to Google, A CTR of 0.1% is OK, This is considered
normal. It is up to you to create strong pulling ads to
raise this CTR... Some advertisers get as high as 15.0%
CTR. This is remarkable. From these results you can determine
where you want to be.
These are some of the strategies the Rich Jerk has used
to create his millions. For more detailed strategies,
see my resource box below and click on the link shown
to find about how the Rich Jerk did it and made his millions
and other useful strategies.
This article
is free for republishing
Article Source: http://www.articlealley.com/ |
|
|
|
|
|
