Safelist Advertising At Its Optimum:

If you've been on the Internet for any time at all, you're probably already familiar with the term "safe list". It refers to any mailing list where the names and email addresses have been added with the viewer's expressed permission.

There is a chance that individuals who joined a particular Safelist do not use the list for sending their own emails and his email address being overburdened with receving emails from the Safelist. When his email space becomes full, further emails will get bounced and returns to the Safelist itself (namely bounced emails), which is not a healthy condition for the safelist itself.

With safelists, you don't generally have that problem.... People who join safelists most often use them on a regular and ongoing basis.

Also, messages sent through safelist systems usually carry a clear and concise opt-in clause. For example, "You are receiving this message because you are a member of Such-And-Such-Safelist" etc...

When it comes to choosing a safelist, the majority of viewers start with those that are free to join. And no need to say it is not the right way to way to go to.

Most of the members on a free safelist are more concerned about having their own ad viewed rather than viewing ads of other members of the list.

While in a paid safelist system membership are much more likely to be serious minded when it comes to Internet marketing. That means you would have a much better shot at paid members considering your offers than free members.

Also, free members only get to send out messages to other free members. That's because safelist owners are well aware that the paid members are a more valuable asset. In order to send messages to those individuals, you'll need to upgrade your own membership to paid status.

That same type of thinking also applies to quantity. It is more productive to send emails to 50 serious members than to 5000 ineffective members.

Size of a safelist does not matter at all. Also Joing to a list with more members implies you are going to receive more emails each day... and so will be the other members of the list.

Overall, it depends on the quality of the safelist members. Are they online marketers and business owners who take email marketing seriously? Or are the members of the list primarily freebie seekers who find it easier to simply slap an ad into an online form and click "send"?

In any way it is quite certain that majority of members won't be reading your messages. Of course, even members of smaller safelists will pick and choose what messages they read and which ones get trashed.

Now. Assuming you've chosen wisely - that you belong to safelists with serious-minded members - your next concern should be the kind of messages you send.

With regard to the message itself, start with an intriguing subject line. Something like "Five Surefire Methods To Increase Traffic". or, "Tips On Creating The Perfect Website".

As you can see, these headings will encourage the viewer to read on, a process that should ultimately lead them to your website and/or sign-up form.

Last but not least, it's important that you're able to comfortably manage all of the safelists you join.

Start by organizing whatever valuable items you'll be giving away (report, ecourse, ebook). Next, create several different and compelling messages.

Once you've got everything ready, make up a schedule for when and how those messages will be sent. If you take some extra time to plan the entire system ahead of time, all you'll need to do is keep repeating that same process week after week.

In a nutshell, here's a quick rundown of the entire safelist process:

1. Choose safelists for quality rather than member quantity
2. Create a subject line that invokes interest
3. Use "soft selling" instead of "hard selling"
4. Give the reader some incentives
5. Note down their name and email address for future contact
6. Send to each safelist on specific alternating days of week
7. Rotate different ads to each safelist on a weekly basis

Always remember... your purpose should never be to force ads on thousands of safelist members. Instead, try to develop solid relationships that will ultimately lead to ongoing sales.

Shouvik Mazumder, online for some times, testing with different marketing methods. Online Business Information