No one told
me how important traffic was when I first started working
online. To me, a neophyte to the internet marking thing,
traffic was something that I was avoiding by working
from home, now all of a sudden I needed this stuff.
Traffic, I was to later find out, was about how many
visitors came to my site, sort of like potential customers
browsing through a department store. These browsing
customers can turn into buying customers if they find
what they are looking for. Now before they can find
what they are looking for in my store (website) they
must first find that store.
There are a number of ways to let the potential customer
know where your store (website) is. You can let the
customer know where you are by advertising in internet
newsletters. You can let the potential customer know
where you are by advertising in magazine, both electronic
and paper, or the most common way is through search
engine submission. What I want to address in this article
is letting your potential customer know where you are
by an often overlooked, method of reciprocal links.
The concept behind a reciprocal link is that I’ll put
a link to your site on link page if you put a link to
me on yours. Now the goal of reciprocal links is to
increase the relevancy of ranking by search engines.
Search engine place a value on not just how many site
you link to but also on how many sites link back to
you. Now if that number of site linking back to you
is good, this may increase your ranking on some search
engines.
Watch out for junk links Did I say relevancy? Yes your
links have got to be links that naturally have a synergy
to your site or you may even be penalized for the link.
That’s right the search engine may consider your links
full of junk a way of spamming them.
Now there are a lot of link farms that a webmaster
can join and gain link popularity overnight. Most of
the old veterans would tell you that search engine consider
them another form of spamming them and that you should
not join one.
So how do I get these links on my site you asked? Search
for your key words find relevant site to you own and
contact the webmaster and ask! That right I said it
ask your competitor! Contact a webmaster of a site you
want to create a reciprocal link with and just ask.
Here’s a note of suggestion link up if possible! Try
to link to sites that have a higher rating then you
this can only increase your popularity.
The Book Dotcomology gives some important information
on the proper etiquette in requesting a reciprocal link
from another site. Here are the highlights to this format;
1. Check out a competitor’s website sees how many links
he has to his site. One way to do this is to type “Link
Popularity” in Google and use one of the tools that
pull that information for you
2. Before you contact the webmaster place a link to
their site on your home page, this will assure them
that you will actually provide a high quality link.
3. When emailing them create a subject line that will
encourage them to read your message rather then deleting
it. Something about their site or a product they sell
will more than likely catch their attention.
4. Begin you message by talking about their site and
what you thought was interesting about it Detail your
product and asked to exchange links with them
5. Let them know exactly where they can find their
link on your site.
6. Explain to them that if you do not hear from them
within 2 weeks that you will consider it a negative
response and remove their link form your site.
Just by increasing your link popularity you can improve
your SEO ranking in no time.
About The Author:
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Troy Pearsall is the owner of there Website Awwsum work
at home directory http://awwsum.com/ Awwsum Casino http://awwsumcasino.com/
Smart Bodybuilding http://www.smart-bodybuilding.com/
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