The most common frustrations
among AdSense publishers are 1) Google serving inappropriate
ads on their web pages, 2) low click-through rates and
3) low payouts per click.
This article discusses the first frustration, which is
highly correlated with the other issues, and discusses
what webmasters can do to combat it and advertise google
relevant adsense.
To begin, it is important to understand how Google determines
what ads to serve via the AdSense program. This explanation
goes back to April 2003 when Google acquired Santa Monica,
CA-based Applied Semantics. Applied Semantics' products
are based on its patented CIRCA technology, which understands,
organizes, and extracts knowledge from websites and information
repositories in a way that mimics human thought and enables
more effective information retrieval. A key application
of the CIRCA technology is that it allows Google to, without
human intervention, understand the key themes on web pages
in order to deliver relevant and targeted advertisements.
However, the CIRCA technology is not always accurate or
appropriate to the page. For example, in a general web
page about health topics, AdSense is currently serving
ads for insulin even though only two words in one paragraph
relate to insulin. Rather, the site is much more focused
on dieting.
One explanation may be that the CIRCA technology is tied
to keyword pricing and inventory (e.g., AdWords advertiser
daily budgets), and that AdSense serves ads that it hopes
to maximize revenues. However, this often violates a critical
AdSense rule - if the ads do not relate to the topic discussed
on the web page, visitors will not click on them. Likewise,
TopPayingKeywords.com always tells clients never to try
and trick AdSense. That is, if customers are coming to
your page from a link or advertisement for one topic (e.g.,
hair styles), never try to create a page about an unrelated
topic (e.g., mortgages), just because that unrelated topic
is an expensive keyword. While you will be serving expensive
ads, because the topics are not correlated, visitors are
unlikely to click on them.
Getting AdSense to serve the correct ads is a trial-and-error
process. In the health page example above, all it took
to get AdSense to remove the insulin ads was to remove
the paragraph in the text that mentioned insulin. Fortunately,
AdSense often updates itself within just a few hours,
so it's easy to keep modifying your site until the most
relevant, and hopefully most expensive, ads are served
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