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| Web design with a difference |
| Posted: 4-05-2006 |
| Author: Ralph Ramah |
Anybody looking
for a web designer is spoilt for choice. Type in web design
in Google and you will come up with millions of websites
offering web design around the world. The web design industry
is indeed extremely competitive. So how do we go about
choosing a web design company that offers websites that
are not only well designed but equally important, a website
that ranks well on major search engines?
A lot has been written on web design that sell products
and services but relatively few web designers know how
or are even bothered about developing websites with the
basic elements required to give your website a head start
on search engines.
Here are a few important web design tips that will set
your website apart when it comes to ranking on search
engines and selling your products and services.
1. Every web design should include the famous tags. There
is no excuse for not including these in a web design from
the outset. No matter what they say, tags have their say
in the way search engines look at your website and no
web design is complete without carefully chosen tags.
There are 3 important tags namely the Title tag, Description
tag and the keywords tag. Each web page should have its
own set of tags. What are these tags? These are words
and phrases that are embedded in the HTML of the website
and very easy to include in your web design.
Let us look at each of these tags.
2. The Title tag is an important part of web design for
search engine optimisation. This tag is likely to be picked
up by search engines and displayed as a result header
when a visitor finds your website on a search engine.
This tag also appears as the title that in the blue strip
at the top of your browser.
A good web design will contain a short Title tag that
includes the keywords you think visitors will use to find
your site.
3. The Web design should also include the Description
tag. This is a short description of what the web page
is about and it often appears just below the title in
search engine results. Although the importance of the
Description tag in search engine ranking is uncertain,
the description in a web design acts like a sales pitch.
This is your opportunity to tell the visitor what the
web page is about and why he or she should click on your
website. Remember, web design is not just about building
a website and getting it ranked. A good web design should
do all this, get the visitor to click on your website
when it is found and sell your products and services.
4. Let’s look at the Keywords tag. A lot of web designs
contain a mass of supposed key words in the Keywords tag.
Keywords are the words or phrases that visitors use to
search for websites on search engines. A good web design
practice is to have focussed and themed web pages. This
means that each web page should be focused on one keyword
at a time and this keyword should be in the web page Keyword
tag. It is very important that the keywords used in the
tag also appear in the body of the text.
5. The h1, h2 headers are also important elements of a
good web design. Use h1 and h2 headers as these are read
by search engines. Use them as high up on your web page
as possible and where possible use the keywords in the
h1 header. H1 headers are by default large fonts. It is
possible to format these so they match the overall look
of the web design and retain their header properties
http://www.discountwebdesign.co.uk |
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