It is evident
that whatever changes Google and other search engines
make in future, still the game will be about quality
web site content. Logically today we observe the increase
of attention to web site content and everything that
helps to score better with content over Internet has
gained amazing demand.
No one was talking about article marketing a year ago,
and now this keyword is searched by thousands. Articles
give you publicity, better scoring with search engines,
higher ranking. Articles are the peak of content game
at the moment and here are the most crucial tips to
win with article marketing on your web sites:
(i) Use search engine (SE) - friendly technologies.
Sitemap (Google + Yahoo).
Always use sitemaps on your sites. Create Google sitemap
file, Yahoo sitemap file, submit them to relevant search
engines - and you are sitting safe with all new content
on your site getting indexed in days (5 days maximum).
When others wait for Google sandbox for 2 months, you
get your new content indexed within a week.
RSS feeds.
When you run article directory on your site, copy the
content to RSS feeds. Then submit RSS feeds to MyYahoo
and MyMSN. This increases indexing a lot. Plus this
is extra way to make search engines see your real work
on site.
RSS newsblocks.
As this technology is a nice content optimizer for
search engines, they keep indexing good info inside
the database of RSS news and give high relevancy content
on your pages, helping you out with duplicate content
crossroads.
(ii) Use anchoring to score on your keywords.
Anchored text is another content optimizing technology
for search engines. It means that search engines can
easily learn a lot from the keywords inside the anchored
text to the link.
In practise it means if you wrote a promo article and
submit it to article directories, make sure they allow
to use anchored links in resource box to that article.
After good submission you will have hundreds of sites
pointing/voting for your site. Imagine if all these
sites have a text link that says 'My Keyword' and the
linking goes your www.Your-Keyword-Site-Name.com Search
engines will index all these pages with anchored text
and you will get up the list for this keyword. You will
save hundreds on advertising budgets to one way linking.
(iii) Keywords in names.
Whatever type of content you have on the site, stick
to your keywords in naming file names, text links, pages
using your keywords.
Search engines will never stop in their fight for bigger
scope for indexing. Who knows, maybe one of top search
engines will announce shortly the deeper level of indexing.
If you make sure to name the files on keyword-wise base,
you will score, because filenaming has big potential
in terms of content optimization technique for search
engines.
(iv) Never stop growing relevant content.
When you got the bots of search engines dwelling on
your site pages, make sure to update content on regular
basis, quality content. Search engines loves gradual
and quality growth - even 2 new articles per day are
fine, if these articles fit and up to the point.
Combine the tips above with smart SEO and your competitors
will stand in line to join you.
Inventor & owner of Internet marketing tools and
projects, Nickolay Bokhonok. Article Directory tool
- Nick's on board tool.
|
