Email Marketing
is the most cheapest and efficient way to promote products.
However, under tons of junk mail, your marketing mail
always be neglected and put into the wastebasket. To
stand out from the junk mails, follow the suggestions
below to increase the power of your email marketing.
1. No "image only" email, use text mail instead
First, email with image will put extra loading on the
email server, which will make the processing time longer.
Second, some email servers will mark those "image only"
emails as junk mails or spam mails. This, of course,
will lower the chance to deliver the mail to your customer.
2. No attachment
Similar to the above case, emails with attachment will
put extra loading on the email server. Under the threat
of virus, some email servers will filter out the email
attachment. The customer may not get what you want to
provide. Also, nowsaday, most users are very sensitive
to those unknown email attachments and they will not
take risk to open the attachment.
3. No fancy HTML email
HTML email can provide a feature rich interface. However,
not all email clients support the HTML email well. Even
the email clients claim they are support HTML email,
different email clients performs differently. If the
email clients cannot support well, how can your customer
read the message? Moreover, many users set the email
client as "Do not load image automatically", your email
will have many blank areas in this case.
4. Write down recipient's name
This will raise the customers' interest because they
don't want to skip any message that related to them.
5. Provide your sender address
Some email server will block those emails with invalid
sender address, or emails' sender address that not exists
in the recipients' address book. So don't hide your
name, let your customer knows who you are.
Isaac Chu is Project Director of Evinco Solutions Limited.
Evinco provides innovative business softwares, include
emarketing web solutions, email marketing software,
e-catalog publishing software, invoicing software, and
electronic cheque writer. Visit: http://www.evinco.com.hk/
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