Does this scenario ring a bell? You worked hard to get traffic to your web site. You watched your visitor rate climb higher and higher. Congratulations! But wait, your visitors are leaving empty-handed. They are virtually leaving without buying. You may be making some simple mistakes that send your visitors away empty-handed, without buying.

Many service business owners, infopreneurs and writers fail to sell online. In fact researchers say only 3% of online e-tailers actually sell anything to speak of. You may be making the same top mistakes in web sales copy that 97% of online e-tailers make. Put these top conversion tips into practice and enter the 3% winners’ circle that sell online:

1) Create a signature file to soft-sell. Put your power-packed signature file at the bottom of each email you send. It will soft-sell your business each time you contact someone via email. Be sure to develop different signature files for different promotions. Use each one to drive targeted visitors to your business website.

2) Know the one sentence version of your "mission statement" to attract new targeted clients online. Remember prospects don't buy your education or career titles, they want to know what's in it to help them. Place that one sentence as the second line of your signature file. For example, “Helps service business owners and writers write their best book now!”

3) Create a sales letter. Plant an evergreen sales letter for each main service category and product that sells for you 24/7. Flash, media shows and cutesy components to your website all can look good but they don’t sell for you. Only words can do that. Write a compelling sales letter to convince your prospect to buy.

4) Offer testimonials. People like to buy what someone else has already taken the risk for, bought and liked. It is perceived as less of a risk by your prospect to read about previous customer experiences. So post your testimonials and convert more visitors to buyers.

5) Update Your Content. If your website is static (non-changing) then it will not entice your audience to visit again. Unless your site’s purpose is to get a direct response, it should have regular content changes. Create a target newsletter for your audience. Send it out regularly to build trust with your visitors. Consistency builds trust. People like to know what to expect.

If you are serious about making your website a more effective marketing tool or converting more visitors into customers, begin by putting the top ten online marketing strategies into place. Even one or all of the principles at work will help make your website one that your visitors will buy from, proudly refer, and come back to over and over again. Write compelling copy and prosper.

(c) Earma Brown, 11 yr. Web Developer, Author Everyone loves to prosper. You and your staff deserve to prosper too! Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free ezine "Web Wit” at webwit@arrowproduction.com or visit her on the web at http://www.arrowproduction.com/ or http://www.clickeasymarketing.com/ for more easy marketing tips.