|
|
| Tips of SEO Copywriting |
| Posted: 4-05-2006 |
| Author: Munaz |
What is SEO copywriting?
SEO copywriting/professional copywriting, also known as
Writing for Search Engines, is a new kind of writing,
which implies writing contents in a web-friendly manner!
Search Engine Copywriting is, in fact, a re-writing process
of existing 'creatively written' copy. In simple words,
keyword based writing is called SEO copy writing. But
it doesn’t mean that SEO writing is mere an attempt to
insert several disjointed; thesaurus-sounding keywords
into the copy just to make it rank high in search engines.
Search engines like Google, and Yahoo!, always spam contents
overstuffed with keywords. So, while planning for search
engine copywriting, you need to take care of the density
of keyword usage in contents.
Search engine copywriting is different from other copywriting
because it is written for both search engines as well
as human surfers. However, SEO copywriting is not extremely
difficult but little complicated. Given below are some
tips to write professional copywriting for SEO.
Know Your Keyword Before You Start Professional Copywriting:
If you know which key phrases you are optimizing the page;
it becomes much easier for you to deliver SEO copywriting
services. As you begin to write, include key phrases all
the way through your body copy, not just in the first
paragraph. For best results, focus your copy on only two
or three primary keywords. Click here to download the
tool for keyword analysis.
Frequency of Key Phrases for SEO copywriting: How often
should you use key phrases? There is a "3% guideline"
that states 3% of your words should be keywords. However,
this is JUST a guideline. Don't kill yourself to achieve
a 3% ratio. Remember, your copy has to sell as well as
attract the engines' attention. Don't ruin perfectly good
copy by forcing keywords where they just don't fit. So,
take care of frequency of key words, while planning for
search engine copywriting. In order to check the keyword
density of your web page, free download here.
Must Know What the Web Site Is All About: Before starting
SEO copywriting, you must know the target audience of
the website. Once you know your target audience; you know
your keywords; now put the two together to create compelling,
search-engine-friendly copy. For example, if your website
offers web development & designing services, target
keywords accordingly.
Optimized Text-Length on Page: It is advisable to have
sufficient text on your home page and important section
pages for effective search engine copywriting. Search
engines like to see between 250 to 500 words of text on
a page to assess its keyword relevance. Let the beginning
of the page text contain your important keywords. Some
search engines do not read deep in your page. As such,
it becomes important that they read your initial text
with the keywords. Avoid placing links in images. Search
engines cannot read images.
Professional copywriting Using CSS (Cascading Style Sheets):
CSS or Cascading Style Sheet is a style sheet language
that allows you to tell a browser how to present your
page. CSS can be used to control text formatting, thus
maintaining the visual appeal of the text in headings.
This separates the presentation style of the documents
from the content, hence simplifying site maintenance.
This includes specifications regarding the kind of font
to be used, spacing, color, margin, border etc. Want to
learn more about CSS, click here.
Search Engine copywriting for Meta Tags: Meta Tags are
used to communicate information to the search engine crawlers
that a human visitor may not be concerned with. It should
be noted that, Meta Tags in HTML are not necessary while
making your web pages but SEO-wise; they can be a great
help. Owing to its easy manipulation by webmasters, some
Meta Tags (Keywords, Title, and Description) have lost
the importance they enjoyed till some years ago. There
are tools available, which automatically generate meta
tags. Click here to download the tool. |
|
|
|
|
|
