| The Blog! |
| Posted: 02-05-2006 | Views: 5 |
| Author: Heidi Jazmin Colmenero
Ortiz |
The Blog!
They’re popping up everywhere. Your favorite website has
one. Your favorite television show has one. Even your
teenager has one. Blogs. What are they? Why are they everywhere
you look?
Most simply put, blogs are like journals—only, instead
of being made of the paper and cardboard kept secret by
an even thinner piece of cardboard and a lock your baby
brother frequently opened with a paperclip, these journals
are online. Why does it seem like everyone has one? Well,
because almost everyone does. And there’s good reason.
Blogs can be used as journals, both private and public;
they can be used as ways for fans to discuss the latest
episode of their favorite sitcom; or, they can be used
by major companies, especially those that are Internet-based,
because unlike the traditional forms of advertising, blogs
bring in more traffic.
For business purposes, there are many ways companies use
blogs. For example, a company may have several blogs on
its website, each one dedicated to something different:
customer concerns, product updates, etc. In addition to
being helpful to customers and other website visitors,
these blogs bring in more traffic to the website, as well.
Depending on the website, more traffic usually means more
money. And more money means—that’s right—you’re on your
way to that summer home in the Hamptons!
So, how exactly do blogs bring in more traffic? Well,
Adsense ads with Google are a good starting point. The
search engine visits your page more each time your update,
ultimately moving your blog higher and higher on the SERPs
(Search Engine Results Page) and leading to more revenue
from the ads being represented in your blog.
Some pointers? First, the blogger will need to decide
what he or she is going to write about. Choose a popular
topic, one that people are interested in. “Underwater
Basket Weaving” probably wouldn’t be a very wise choice
as not many people seem to be interested in it. Unless,
of course, you’re business is underwater basket weaving,
in which case you should by all means write about it.
Next, focus on some keywords—these are the words that
search engines are going to pick up on. Don’t dowse your
blog in these words, but use them whenever you effectively
can. Lastly, make sure you write content that will attract,
and keep, a strong readership. You want your readers to
keep coming back, right?
Go ahead, join the millions of people and businesses alike.
Get yourself a blog. Or corner your boss and suggest writing
one for your company. Explain how blogs bring in more
traffic, more traffic means more money, and more money
means—that’s right again!—you’re on your way to the Hamptons.
The Blog!
They’re popping up everywhere. Your favorite website has
one. Your favorite television show has one. Even your
teenager has one. Blogs. What are they? Why are they everywhere
you look?
Most simply put, blogs are like journals—only, instead
of being made of the paper and cardboard kept secret by
an even thinner piece of cardboard and a lock your baby
brother frequently opened with a paperclip, these journals
are online. Why does it seem like everyone has one? Well,
because almost everyone does. And there’s good reason.
Blogs can be used as journals, both private and public;
they can be used as ways for fans to discuss the latest
episode of their favorite sitcom; or, they can be used
by major companies, especially those that are Internet-based,
because unlike the traditional forms of advertising, blogs
bring in more traffic.
For business purposes, there are many ways companies use
blogs. For example, a company may have several blogs on
its website, each one dedicated to something different:
customer concerns, product updates, etc. In addition to
being helpful to customers and other website visitors,
these blogs bring in more traffic to the website, as well.
Depending on the website, more traffic usually means more
money. And more money means—that’s right—you’re on your
way to that summer home in the Hamptons!
So, how exactly do blogs bring in more traffic? Well,
Adsense ads with Google are a good starting point. The
search engine visits your page more each time your update,
ultimately moving your blog higher and higher on the SERPs
(Search Engine Results Page) and leading to more revenue
from the ads being represented in your blog.
Some pointers? First, the blogger will need to decide
what he or she is going to write about. Choose a popular
topic, one that people are interested in. “Underwater
Basket Weaving” probably wouldn’t be a very wise choice
as not many people seem to be interested in it. Unless,
of course, you’re business is underwater basket weaving,
in which case you should by all means write about it.
Next, focus on some keywords—these are the words that
search engines are going to pick up on. Don’t dowse your
blog in these words, but use them whenever you effectively
can. Lastly, make sure you write content that will attract,
and keep, a strong readership. You want your readers to
keep coming back, right?
Go ahead, join the millions of people and businesses alike.
Get yourself a blog. Or corner your boss and suggest writing
one for your company. Explain how blogs bring in more
traffic, more traffic means more money, and more money
means—that’s right again!—you’re on your way to the Hamptons.
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