I find the best
way to use it is to type in my subject in quotes. That
way Google only alerts me when any news comes up just
for that particular phrase. Otherwise, I would get alerts
for any news that comes up with any of the words in
my phrase.
Anyway, the reason I'm even mentioning Google Alerts
is because I have been receiving TONS of new information
lately, it seems every hour I get more Alerts and this
tells me two things.
1) There are many new websites coming onto the Internet
(that's nothing new)
2) Many more websites are continuously adding information!
AND that tells me that everything that I'm reading
about Search Engine Optimization is true!
What I'm reading is that CONTENT truly is KING. All
content, new content, continuously fresh content, data,
data, data!!!!
Basically, the more information (relevant information
of course) you have on your website, the higher your
rankings will be, the more audience you'll be attracting,
the more sales you'll receive, the more exposure you'll
get and the more links you'll have.
Think about it, part of getting UP on the search engines
is getting other websites to link TO you. That's easy
enough to do with search engines and directories. But
it's a bit harder to get other regular websites to link
to you. So, many people participate in a link exchange
type of program. That's good, but what's even better
is having other websites link to you because you have
something GOOD to say! These are ONE WAY links, in other
words you don't have to reciprocate the link! These
ONE WAY links score more points (to search engines).
I know I've been harping on this for a long time and
I've opened many blogs for my clients and I give all
my monthly marketing clients a new keyword phrase every
month to help inspire them to write an article (about
that keyword phrase) in their blogs and maybe even their
websites.
But, I have to admit, it's a losing battle. I wish
I could sit and write articles for every one of my clients
every week! I KNOW that would bring in more customers,
more revenue, more, more, more!! I KNOW because I've
done it on my own website and it absolutely, 100% works,
without a doubt.
I recently have had a few customers call and ask me
"What else can I do?" -- "I'll spend more money but
what can I do?" -- my reply to them is WRITE!!!! If
you can't write an article, hire someone to write an
article (my friend and article contributor Joel Kweskin
can help you). But however you do it, just do it!!
Esther C. Kane is an SEO webmaster and owner of Eckweb
Designs, Inc. Specializing in affordable search engine
optimization for improved search engine rankings for
small and home based business websites.
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