Things have
changed a lot for web publishers since I wrote the first
edition of Power Linking in 2002. Back then there was
only one option for publishing websites for the average,
non-geek: static html pages.
And with that option there were only a handful of really
good ways to promote, namely, search engines and links.
Article syndication wasn't an option back then because
there were no article directories nor software that
webmasters could use to put syndicated content on their
sites automatically.
RSS wasn't even on the radar and blogging was in existence
but not as the widely used content management and promotion
tool it is today.
Even today, blogging is still the domain of diary bloggers
and kids to a great extent.
Here are the ways using a blogging system will open
up all new traffic sources for your site:
1. Search engines still love blogs and probably always
will.
2. With a blog system, you get an RSS feed that you
can promote in blog directories all over the web - you
cannot get on these sites without a feed URL!
3. The engines use the blog directories to find new
sites and content and you can get spidered MUCH sooner
using and promoting with RSS feeds than any other method
outside of getting a link on a PR7+ site.
4. Offering your content via RSS gives publishers in
your niche the ability to pick up and run your feed.
They get content and you get HIGHLY VISIBLE non-reciprocal
links - the very best kind.
RSS Killed the Link Directory
No longer is it necessary or even recommended that
webmasters use the tired old link directory system for
getting links.
Google doesn't give as much credit for reciprocated
links and none of your visitors or your link partners'
visitors ever visit link directories. So no one gets
or expects any traffic directly from reciprocal link
directories anymore.
The name of the game for the pros has been article
syndication and RSS syndication for the last year. Now
it is time for the outsiders to become insiders and
start using these tactics before thousands of websites
become extinct.
Essential Features of an RSS and Article Marketing
Campaign
1. Set up a blog and fill it with GOOD, relevant content.
I mean REALLY good content that your market is dying
to find. You'll find out why as soon as you start gobbling
up traffic hand over fist. People will find good content
on the web and bookmark sites that host it.
2. Submit your blog to all the blog directories on
the web.
3. Submit your blog's RSS feed to all the RSS directories
on the web.
4. Do RSS exchanges with people who are smart enough
to be blogging in your niche with you. Run their feed
on your site in exchange for them running yours on their
site.
5. Exchange blog links in a blogroll right on the visible
portions of your site.
6. Create and syndicate articles with very high value
content that your market is looking for.
7. Exchange articles with others in your niche.
As you can see, the world opens up when you use RSS,
Blogs, and Articles to promote your site.
While your competition is still building static sites
and using a tiny set of tools for promotion, you can
demolish them in the engines and everywhere else because
you switched to the kind of marketing the pros are doing
right now.
Unfortunately, there will definitely be competitors
who have already picked this information up, so you
will need to catch up to them. But you are still going
to be in the minority for a long time to come just by
implementing the above tactics.
Copyright 2006 Tale Chaser Publishing, Inc.
Jack Humphrey is the managing partner of Content Desk's
Content Publishers Alliance at http://www.contentdesk.com/csb
To find out about website promotion tactics with syndicated
content and RSS, check out Content Propulsion Lab at
http://www.contentpropulsionlab.com/ Jack's Blog: http://www.jackhumphrey.com/
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