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| Researching Information To
Develop Your Unique Content |
| Posted: 4-05-2006 |
| Author: Sintilia Miecevole |
We live in a sea
of information. And information overload is an increasingly
common complaint. Part of the complaint arises because
we get hit with different headlines that point to the
same content. So we waste time on things that have no
added value. Bummer.
When you email your list or put up content on your site,
and assuming you want to generate loyalty, it's necessary
that you have content others haven't seen a dozen times
elsewhere.
If this makes sense to you, here are some ideas you can
use to EASILY generate fresh content with a minimal amount
of time and effort.
First of all, think about a subject in which you are interested.
Let's say it's horticulture. Now if you're not aware of
it, let me put you in the picture. Most people do web
searches from Google's home page and stop there. Not at
all creative. Not at all digging for information from
which to develop original content.
So let's go exploring...
1 - Google has lots of tools besides just web searches.
They let you check the news. (http://news.google.com/)
As of this writing, there are 1,680 news items listed
by Google on the word horticulture. Bet you could easily
do a summary of some of these articles and create your
own content. But let's not stop there.
2 - Google also has "groups." (http://groups.google.com/)
These are folks who like to discuss *your* subject. So
now you can go even farther. Look up horticulture in their
groups. Now this information is potentially gold. Why?
Because you can see what it is about horticulture that
lots of folks are interested in.
Think you might be able to do a little research and come
up with a free or even a for-profit report that gives
them what they want?
Check out Google's other tools, too. You can even get
research info from universities through Google. Start
here: http://www.google.com/intl/en/options/
3 - Next method: Do this search (keeping in the punctuation
as written):
+horticulture +free +filetype pdf
As of this writing, Google shows 196,000 hits for this
query. What you get here are free downloads in pdf format
about your subject.
Now you can't simply copy and use it as your own information.
You have to create your writing in your own words. But
there's no law that says you can't summarize what you
find in other people's works. To make the point, you could
even call your work something like: "Survey Report: Latest
from the Horticulture Front!"
4 - Go to http://alexa.com/. Do a search on your subject,
in this example, horticulture. It provides the exact same
results as Google because it's powered by Google. So why
bother, right? Wrong. Because Alexa *does* provide value
added information.
When you do the search, you don't want to click the link
that takes you to the listed site. Instead you want to
follow the link that says "Site info." When you do this,
you'll find a section called: "People who visit this page
also visit." This can be very valuable because it potentially
shows *what the marketplace is interested in.* This can
enable you to tailor your information product to what
people want.
These are just some of the easy ways to branch out your
explorations and find gold to weave into golden braids.
Golden searching... 
About The Author:
Visit http://www.yotools.com/ with your host Sintilia
Miecevole and enjoy a most comprehensive tool site with
information from name brand, gardening, rental and automotive
tools to tool boxes, software and more. Be sure to visit
http://www.yotools.com/ for further information.
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