Reciprocal linking
Have you ever wondered if what you know about linking
is accurate? Consider the following article on exchanging
links, and compare what you know to the latest info
on Website Traffic .
A linking accomplishes to things: First, it attract
visitors from the linking partner to your site and,
secondly, improves your page rank with search engines.
Higher page rankings mean more relevance when inquiries
for a given keyword. This sends you free, targeted traffic
to your website. Reciprocal links is the way to go.
Important Considerations
1. Exchange site urls with sites that are related to
your site (topic)-- it is a great way to start building
relationships with website owners.
2. Link popularity. Sites that have many other sites
linked to them are viewed upon favorably by the search
engines, more importantly, Google. So, the more sites
that link to your site, the higher your site might rank.
But you have to be sure that the sites linking to your
are subject relevant, or you will be penalized.
3. Don't exchange links with sites with a massive link
directory. If you're buried in later pages, most will
never see your link. Sure, a link will be generated
to your site for the search engines, but you'll recieve
no traffic from the link exchange. Try to get your link
on the first or second page of another site's link directory.
This is a good strategy for reciprocal linking to work
in your favor.
4. Don't trade links with just anybody! Exchange links
only with sites that are relevant to your site or to
your keywords.
5. The goal of exchanging links is to get traffic to
your site. Linking can work for or against you in this
matter depending on the site that you exchange links
with. If you exchange links with sites that receive
a lot of traffic, some of that traffic may be diverted
to your site. On the other hand, if you exchange links
with a low traffic site, you may divert some of your
traffic to the other site without seeing a similar return.
The solution is to exchange reciprocal links with a
site with a page rank no lower than one level below
yours and to try to exchange links with many sites with
a higher page rank. Ideally, you would seek to exchange
links with sites that have at least a Page Rank of 5
(but go for 6). Your website traffic could benefit greatly
over the long run.
The Link Page
Sometimes the most important aspects of a subject are
not immediately obvious. Keep reading to get the complete
picture. And for a complete site solution, see information
about Sitesell, the complete website owner's solution
to building, traffic generating and succeeding in business:
http://www.sitesell.com/you-build-they-will-come.html
(The Sitesell solution was recently reviewed by "Geezer")
The best way to set up a link page is to enter all
links manually. Yes, it is time consuming but when you
are starting out, this is the best way to do it.
You would first need to set up a page on your website
just for your reciprocal links categories. Set up this
page with the major categories and subcategories that
are relevant to your site. Then, set up a page for each
subcategory that will contain the actual links.
Prepare a 3 - 5 line ad about your site and with the
URL to your website. This should be in HTML code for
easy uploading.
Once this is done, let the other website know on which
of your pages they can find their link. If the other
website owner approves the link exchange, they should
add your link to their link page and inform you on exactly
what page you can find it.
Look at Exchanging Links as an art
If you are interested in getting additional website
traffic, join only well established link exchanges that
allow you to approve or disapprove the link. Don't join
link farms or the like that exchange your link with
their entire database regardless of the relevancy to
your website. This will only hurt you in the long run!
This article's coverage on reciprocal linking is as
complete as it can be today. But you should always leave
open the possibility that future research could uncover
new facts concerning reciprocal links.
Eddie Palmon has written several articles on website
optimization and is currently writing a book on the
subject. He also currently writes articles under the
psuedonym "Geezer".
Some of his latest articles appear on: http://starting-an-online-business.exactpages.com/
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