Your newsletter
is not only a powerful list building tool it can also
be used as a highly effective and profitable advertising
tool. As you develop and build your list you will make
a nice income when you advertise with your newsletter.
There are 3 ways to advertise with your newsletter.
- Your own "in house" ads-your products/services
- Third party ads-paid ads
- Ad swaps
"In house ads" are ads you place for
products/services you are selling. These can be your
own or affiliate products/services. You will build good
relationships with your subscribers, by your quality
newsletter and prompt answers to questions. You will
over time be selling your products and services. The
trick is to always keep your offers highly targeted
to your subscriber needs.
Third party ads: when you have about
1000 subscribers you can accept 3-rd party advertising.
These are people who pay to advertise in your publication.
Ads you can offer are:
- Classified ads
- Top/feature Sponsor Ads
- Solo Ads
Classified Ads: small punchy little
ads that are usually 5-6 lines (60 characters)
in length
Usually placed towards the bottom of the newsletter.
Top/feature Sponsor Ads: these will be
a little longer than classifieds, with more benefits.
These will be placed before the feature or main article
in a publication and will get more exposure.
Solo
Ads: are sent out alone to the entire database
of subscribers and will be usually 3 times as long as
the Top Sponsor Ad.
Ad Swaps: are
ads you will swap with other publications. This is a good
way to build your list for subscribers or any free offer.
Again wait until you have 1000+ subscribers before you
do this. Take care ehat newsletters you swap with has
an equal or greater number of subscribers.
Advertising to your list: Your newsletter
subscriber base is critical to your business. Always
remember even if your newsletter is a free publication
to treat your readers like the VIP's they are. They
have made a positive decision to join your newsletter
and have put their trust in you as an editor to deliver
a good quality publication. They are your potential
customers and nobody is more important than them. Here
are some points to keep your subscribers happy and not
make them feel like dollar bills:
- Create trust - credibility: It
is critical to your business to maintain and build
your credibility with your subscribers. You will do
this by building relationships with them by publishing
a quality publication and advertising responsibly.
Do not put too many ads in your newsletter as this
will annoy readers and give less response for your
advertisers.
- Do not over advertise: Nothing
is more annoying to your subscribers than a daily
barrage of ads in their mailboxes. This makes them
feel like dollar bills and is not a respectful way
of advertising. One or two solos a week are enough.
You will get better response this way and cut down
unsubscribes.
- Do opinion Polls/surveys to find
what subscribers like: always be in tune with your
readers. Like any editor of a publication you should
always give your readers a chance to voice their opinions.
In this way you will know what your subscribers are
interested in and advertise accordingly.
- Target your advertising: Advertise
according to your market (readers) needs. Advertise
products and services that they can use and you will
get better response and a more loyal readership.
Keep your advertisers happy: here
are some tips to keep your advertisers happy and encourage
them to return:
How to get return advertisers:
Find ways to get your readers to open the email.
>Contests;
>Eye catching subject line;
>personalize;
>Email analyzer to go thru
filters;
>Do not use the word solo ad in the subject
or as a heading;
>Put your disclaimer at the bottom
not the top.
These methods will ensure a better open rate and encourage
a higher click through, better click through = happy advertisers.
Great click through = return customers.
Try to target the Solos for your subscribers, put some
suggested topics on your ad page, to encourage advertisers
to send you ads that will target your subscribers. This
will greatly increase click through, and return customers.
>Specials: Everyone likes a bargain
and your advertisers are no exception. Here are a few
suggestions:
2 for one solo ads:Always
a favorite. Another variation is "buy one solo and get
the other at ½ price." For repeat advertisers you can
give a loyalty bonus or discount%
Discount
packages: Groups of ads at a discount price or
packs of ads at a special price are always popular with
advertisers.
Advertising with your newsletter can bring you some additional
income but do not expect a large amount. Advertise responsibly
and understand your obligation to your readers. Always
remember the value of your readers and the fact that they
are your potential customers. Keep in mind the old cliché
"look after your subscribers and they will look after
you." Author: Constantin Chersin
I was born in September 20, 1955 in Romania, and I am
a Romanian citizen. Married, 2 beautiful daughters 18
and 20 years.
I graduated Faculty of Automatics in 1983 becoming a
System Engineer, with a full degree. I worked in Ultra
Sonic and High Frequency Power Supply Converter research
institute in Bucharest, Romania until 1990.
After the fall of Ceausescu's regime, I have worked
in sales since 1994. I now run my own company FOX I.E.
in Romania. Starting in 1997 my company has dedicated
its whole efforts to internet software activity.
In 2003 I founded my own US based corporation IT PRO
VISION, Inc. Both companies have their own websites
at
FOX SOFTWARE and IT PRO VISION, Inc.
More articles can be found at http://marketing.itprovision.net/.
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