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You've published your podcast and you smugly admire
it in the many podcatchers you’ve submitted it to.
Despite all your hard work, you're probably missing out
on a ton of interview requests from journalists, authors
and other podcasters simply because your podcast listing
is confusing and hard to understand.
The way you list your podcast depends in large part
on what fields the podcatcher provides. However, you
can control this information in the way you edit your
ID3 tag when you create a new podcast each week.
Stop missing out on interviews that could bring a ton
of new subscribers to your podcast. Instead, follow
these tips to ensure that it's easy for journalists,
authors and other podcasters to find your podcasts so
you never miss an interview opportunity again.
- Lead your podcast title with the episode number.
Some podcasters will remove older episodes from their
server to make way for new ones. If you're one of
those podcasters who do this, most podcatchers will
no longer list the removed podcasts in their directories.
That means that to the interviewer, instead of seeing
a long list of your podcasts, they may only see 5
or 10. The interviewer may make the assumption that
you're new to podcasting and will move on to another
podcaster. By including the episode number in your
podcast title, you alert the interviewer that you're
an old hag at this podcasting thing.
- Artist name should be yours, not your company's.
It's very difficult to understand who WantAPodcastNow.com
is. Instead, use your first and last name in the artist
field when editing the ID3 tag. When entering your
details in a podcatcher, include your first name and
last name in the creator/host/producer field. That
way, people can find you quickly using the search
tool in a podcatcher's search engine.
- Make the album name your email address. Nothing
is more frustration for an interviewer than having
to click through dozens of pages just to find an email
address. Make it easy for the interviewer to contact
you by using the album field in the ID3 tag for your
email address. The interviewer will be grateful for
this convenience, plus you lessen your chance of losing
that ounce of free publicity.
- Keep your description short and sweet, please.
In some podcatchers, only the first 10-words are visible
to a podcast listener. Therefore, make these first
10-words count. You should liken it to your 30-second
elevator pitch and use language that will entice the
person to subscribe to your podcast. Put your copywriting
skills to work.
- Ensure that your podcast is listed in the right
category. Just because one category gets more
traffic than another, it doesn't mean you list your
podcast there. Your goal is make it easy for subscribers
– but more importantly interviewers – to find you
based on your expertise you portray in your podcast
and they can only do so if it is in the right place.
Choose the right genre in your ID3 tag, and then choose
the right categories when you list your podcast in
podcatchers.
- Add a photo. Interviewers will judge your
podcast by its virtual cover, so include a professionally
designed, thumbnail-sized photo with your podcast
listing. The interviewer will get the impression that
you’ll be an ideal candidate based on that image alone.
© 2006 Leesa R. Barnes. All Rights Reserved Worldwide.
Leesa Barnes, Chief Divapreneur, helps consultants,
virtual assistants, professional organizers and coaches
pull clients to them using a podcast. Leesa's advice
is based on her experience producing and hosting a podcast
where she saw a spike in subscribers to her ezine list
and signed up a few new coaching clients, all without
scheduling any complimentary sessions. Her audio program
called Podcoach Your Way to Success: Secrets for
Coaches on How to Use a Podcast to Market Your Business
& Gain More Clients contains worksheets and
exercises to help any coach set up their own podcast
in as little as 4-hours.
Go to http://www.podcoachyourwaytosuccess.com/ and
sign up for her free ecourse that will teach you how
to use a podcast to grow your coaching business and
pull clients to you.
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