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| PayPerClick focused traffic
exchanges |
| Posted: 20-04-2006 | Views: 69
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| Author: Michael Silva |
Pay Per Click focused traffic
exchanges are all the rage with those trying to make a
quick buck online. This article will try and explain why
you should not be using them in your marketing plan. The
text within the brackets is either taken directly from
or similar to what you will find within the members are
of this type exchange.
It all starts innocent looking enough...
[Our focus is on ensuring that members visit other members
sites, click a relevant ad, and actually consider procuring
the resulting service. Unfortunately this can have a negative
impact because it appears that you are inflating your
earnings and that's not true.]
After telling people that they are NOT artificially inflating
their earnings by using this type traffic exchange they
proceed to teach them how to manipulate and deceive the
PPC engine so as not to get shut down for click fraud.
Statements such as this lay the groundwork...
[When you are receiving per pay click revenue at your
site there are a few red flags that can appear and raise
concerns to the service providers.]
They then proceed to instruct members on how to send enough
traffic to their website to keep their Click Thru Rate
(CTR) within an so called acceptable range. This is mostly
done by using auto surf exchanges to send junk traffic
to a particular website. Because auto surfs are useless
methods of actually getting interested visitors to your
website you can be pretty much guaranteed that you will
not get any clicks to your PPC ads. The balancing act
is to keep enough junk traffic visiting your website so
that when the actual visitors from the PPC focused exchange
visit and click on your ads your CTR remains around the
1% - 2% rate.
The other main aspect of this type of click fraud is making
sure people allocate their hits and clicks so they are
spread out as evenly as possible throughout the day.
Instructions such as these are common place...
[Spreading out your clicks is extremely important, lets
say you allocate 50 hits and in one hour all 50 hits finish
and for the rest of the day you have no more clicks, they
(the PPC search engine) are going to look at that closely.
To help prevent this, use the Hit Allocation Module, so
that you can allocate hits to your web sites every day
little by little. That way you don't end up with 100+
clicks a day. Logging in every 2 hours and allocating
hits little by little will help solve this problem.]
Why would it be a problem if they were not trying to fraud
the providers?
They then proceed with a few doom and gloom type threats
just to insure you click away. After all, everyone wants
to be seen as an asset to the team.
[Please remember the community falls or prospers based
on YOUR activity. Be generous and you will benefit, give
and you will receive.]
[We monitor member activity and members who don't participate
in the spirit that the community is based on, will be
removed. Quantity means nothing, if you don't take the
time to look and click then the exchange dies!]
I actually put these strategies to the test using Google
Adsense as the PPC provider. Within 3 days of beginning
my campaign and trying my best to keep my clicks spread
out and my CTR around 1% I received the following email
from Google.
******
Hello,
It has come to our attention that invalid clicks or impressions
have been generated on the Google ads on your site(s)
through users of third-party programs paid or provided
with other incentives to visit your site. Such programs
may include, but are not limited to auto-surf, pay-to-surf,
pay-to-read, or pay-to-click sites. As a reminder, any
method of generating invalid clicks or impressions is
strictly prohibited by our Terms & Conditions and
program policies:
https://www.google.com/adsense/terms
https://www.google.com/adsense/policies
If we continue to detect invalid clicks or impressions
from these services on your ads, we may disable your account
to protect our advertisers.
Sincerely,
The Google AdSense Team
******
I was not at all surprised to receive this message from
Google but what about the unsuspecting novice? The person
that was told to purchase some type of pre-designed content
website or to just throw up one article on a page and
stick the Adsense code on it and start making steady money
by simply participating in an organized group of like
minded people helping each other by clicking on exchange
PPC links.
These trusting and naive types are getting their PPC accounts
shut down as fast as they get them started because they
want so badly to find a way to make easy money on the
Internet that they don't take the time to do any research
or even think it through themselves.
The age old saying "If it sounds too good to be true it
probably is" fits this type of traffic exchange strategy
perfectly.
Making money with Google Adsense or any other PPC provider
is not rocket science but it does take a solid long term
plan and a commitment to work that plan. Can a person
make a nice income using pay per clicks? The short answer
is yes...just make sure that traffic exchanges promoting
what is nothing more than organized click fraud are not
part of your portfolio.
This article is free for republishing
Article Source: http://www.articlealley.com/ |
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