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| Optimize For Search Engines
And For Visitors |
| Posted: 30-04-2006 | Views: 24
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| Author: Matt Jackson |
Copyright 2006 Matt Jackson
The question on webmasters’ lips is whether to optimize
their website for search engines or for visitors. There
are arguments for both sides of the argument. On the one
hand, without good search engine optimization a website
may struggle to actually get any visitors but attracting
tens of thousands of visitors a day would be of little
consequence if the website doesn’t convert those visitors
into full paying customers.
Keep Your Website’s Goal In Mind
It’s incredibly easy to get wrapped up in search engine
optimization and to forget the ultimate goal of your website.
Whether this goal is for visitors to click on links, purchase
products or pay for your service you need to encourage
your website traffic to do this. The most effective way
is to produce exceptionally written and informative content
but natural content writing never used to perform well
in the search engine result pages.
Is Google Doing Good?
There’s good news for anyone looking to profit from their
website and keep their customers happy. Despite being
maligned by webmasters and SEO professionals, Google is
attempting to update its algorithms for the better. The
intention behind recent changes has been to penalize websites
that rely on nothing more than search engine optimization.
It seems that the major search engines are just as serious
about promoting websites that are geared towards visitors
as the rest of the Internet is.
Mild Search Engine Optimization And Why It’s Necessary
The problem that search engines face when determining
the validity of websites is that they can’t physically
crawl every website manually and have someone look over
the content. They have to use software and hardware that
automates this task. Subsequently, they have to use keyword
rules to determine the topics that a website covers. This
means it is still necessary to ensure that your website
contains the keywords you are targeting and usually more
than once in the entire text of the page. However, sites
reaching top spot in search engine results because they
have crammed their pages with keywords is something that
has long been dead.
Natural Keyword Inclusion
The most effective method, then, of writing website content
is to write it naturally as though you’d never heard of
search engines, and more specifically search engine optimization.
Once you’ve written your text with your keywords in mind
you will usually find that you have included the important
keywords already. Read through the content again and if
there are any areas where you can naturally insert these
keywords then do so. This will give extra credence to
your content in the eyes of search engines but don’t get
carried away. In preference to including same keyword
over and over again, use several related keywords.
Keep It Fresh, Keep It Popular
One other area that will help your site greatly is the
regular introduction of fresh content. By regularly updating
your website you will keep visitors returning and ensure
that they get value from your website, predisposing them
to the idea of purchasing or clicking links. Do this and
the search engines will also smile down on you without
you having to get heavily involved in search engine optimization
practices.
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Matt Jackson is founder and regular copywriter of WebWiseWords.com,
a service that specializes in creating quality, original
content for websites, forums and other new media publications.
Visit their website at http://www.webwisewords.com/ for
more information.
This article is
free for republishing
Article Source: http://www.articlealley.com/ |
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