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| Niche Web Directories |
| Posted: 08-04-2006 | Views: 165 |
| Author: Adrian Lawrence |
Niche web directories are a
great way for small online business owners to list their
information in a place where others in the industry and
potential customers can easily find them. Directories
group sites that are all related to one theme or subject.
What niche web directories would best suit your business?
Niche Web Directories Versus Search Engines
Niche web directories are different from search engines
in that they are highly specialized. Go to a craft directory,
for example, and type in the words 'space travel' and
you'll probably come up with craft supplies to make planetary
systems. Very specific! You won't find NASA's website
or scientific analyzes of recent space shuttle flights
in an arts and crafts niche web directory. But go to space
or science niche web directory and you may find a link
to the craft site that specializes in making model space
shuttles.
Niche web directories do relate to search engines in that
search engines rank them highly. Due to the intensity
of filtering that most directories apply to the sites
that they include, search engines highly respect them.
This level of respect is good for the page rankings of
all the sites listed in the directories. Getting your
site listed in appropriate niche web directories provides
you with a one way link from a reputable, highly ranked
site and that's one of the most important aspects of the
page ranking formula for search engines.
Traffic
When you get web traffic through listings on search engines,
you may or may not be what the web surfer was looking
for. Yes, there is the chance that the person didn't know
that you existed and, now that she does, will bookmark
your site to return for purchases at a later date. However,
this is a big 'if.' Traffic that you receive as a result
of niche web directories will generally be more apt to
buy because a higher percentage of them were looking specifically
for you and what you have to offer.
Partners and Competitors
Because niche web directories are based around themes
or industries, the editors are usually experts in the
chosen theme. This helps them to choose neighbor listings
that are relevant and high quality, minimizing spam entries
and putting you in good company. Just as a customer may
search these listings in hopes of finding everything he
or she needs to, you, too, can search them to check out
your competition. What else is out there? Who is competing
for your target audience? Perhaps you will see a niche
within a niche that needs attention and fill it.
Also, because links raise your page ranking with search
engines, niche web directories are a great way to find
companies who sell complimentary products and services
with whom you can trade links. If you sell antique car
parts, you may want to have a link page that includes
links to antique car show sites or fan sites for antique
cars. Building up your links to other relevant sites in
your industry will help increase your page ranking in
search engines and will increase your traffic as well.
Niche Web Directory Options
Some niche web directories are so focused on attracting
the most qualified sites that they will pay to list if
you apply and qualify. This is always a great sign of
a specific, reputable niche web directory. Some will also
offer you highlighting options like placing your website
listing in bold, brackets, or highlighting it for optimum
visibility.
It's important that webmasters do not ignore the opportunities
that niche web directories provide. Exposure, especially
in this form, can do nothing but boost your traffic, boost
your sales, and boost your profits.
Adrian Lawrence is the webmaster of Indexplex a popular
web directory site. Please feel free to republish this
article providing this resource box remains intact with
a working hyperlink to our site.
This article is free for republishing
Article Source: http://www.articlealley.com/ |
| Adrian Lawrence is the webmaster for
Discount Domains one of the UK's leading
Domain Name Registration
companies. His articles can be freely reproduced provided
this bio is included together with a working hyperlink |
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