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| Monitor Your Web Site for Downtime |
| Posted: 4-05-2006 |
| Author: Manish Jain |
For those in the
Internet business the availability of their web site is
a major concern. The cost of downtime for web businesses
can amount to $10,000 an hour. And this is without counting
the losses caused by missed opportunities and lost sales.
Losses in image and credibility these businesses suffer
because eventual downtime is even harder to quantify.
Many of today's web hosting providers offer 99% uptime
for their web servers. If you have already chosen one
or if you are planning to use one with such a high uptime
should you be concerned on the whole matter anyway?
Let's see how much 99% uptime means. For a 30-day month
you have a total of 720 hours. 99% of this is 712.8 hours.
Are you comfortable with your web site taking a day off
every month? And this if 99% uptime happens. Can your
web hosting provider back up its uptime promises with
real facts? How can you tell that?
For companies making business online it might seem a good
idea to move their Internet operations in-house. They
develop their own infrastructure, hire specialized personnel,
only to keep their business online. The cost of such an
enterprise would seem rather high for the ones seasoned
in the Internet business. Why? Because of the high cost
implied: around $20,000 a year, without even thinking
of the logistical burden.
The best way to avoid that while ensuring your business
is online is to have monitoring reports available on your
web host's uptime.
For companies or individuals having their web hosting
providers monitored by a third party is a guarantee not
only that their money is well spent, but also, an most
importantly, that their Internet business is up and running.
Having their services monitored by a third party is beneficial
even for the web hosting providers. That is serious web
hosting providers. Offering reports of their uptime monitored
by a third party and placing links to them on their home
page is bound to boost the confidence of existing customers
as well as the one of the prospecting customers in the
quality of service that host is providing for its customers.
This is a not only a great marketing tool, but also translates
to very good customer relationship. This is vital to web
hosting providers as the cost of attracting a new customer
is from 5 to 10 times higher than the cost of retaining
an existing customer.
Having monitoring reports, even better if they are provided
by a third party, available on the host's web site is
sure to reduce the burden on the technical support center.
Many calls to technical support centers from customers
regard dial-up problems such as slow connection, download
times, web site accessibility or various computer issues
that are often related to the personal computer of the
customer rather than are problems on the host's side.
This is why the number of calls to the tech support center
could be reduced up to a third simply by posting the monitoring
reports on the hosting provider's web site or by simply
providing a link to them.
As shown above, when talking about downtime problems the
stakes are high in the Internet business. Disputes regarding
the uptime will never be missing between the web hosting
provider and its customers, and their resolution is almost
every time a delicate issue. This is why independent monitoring
provided by a third party can make the resolution of these
disputes much easier for the conflicting parties.
Having a web host that provides monitoring of its uptime
by a third party is the best guarantee that you can get
for your web site's uptime. With such level of service
you can be sure that the money you are spending for your
web presence can give your or your company the best return
of investment.
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