Congratulation! You have finally got your very own website up and running. You are all set for business. However, days and months just passed, and you start wondering….Where the traffics that you are waiting for? How then to get those much awaited visitors to just drop by your website. Just take a look of those great products you got to offer them!

Does this sound familiar to you? Now you got to really plan your marketing strategy out! You'll also need to do some “SE Optimization” for your website too. As we all cleared of, one of the best and “FREE” ways to boost your website for higher SE position is to increase the number of inbound links to your website.

Most SE, especially the big 3, uses both the “Quality” and “Quantity” of links pointing to your site in determining as to how to rank your site. Common sense is, the more of these inbounds links point to your site, the higher the chance your website’s position would be. And that could well mean more traffic to your site, which in turn bringing you more potential business.

Normally, what I did in getting other sites to link back are:-

Free Listing

When you are just starting out (just like me); for sure your site would not likely to get considerable amount of traffics. Well, do not get disheartened by that. There are a lot of free directories listing available out there waiting for you to visit them too! Don’t just simply zooms all your emphasis onto the main big 3 SE.

One fine day, you would not know what these directories would bring you if you do not give it a shot. Wait yet, there is one consideration to take note too; do not simply list in every one of them! You need to consider the relevancy factor while listing your site in these directories. Remember, SE also looks at the “Quality” of links pointing back to your website. So, don't simply throw everything in and “Try” to spam the SE by all those “Low Quality” links.

Link exchange

For some, link exchanges strategy is also one the easiest way to get inbound links. In this strategy, you ought to place a link on your site pointing to another site in exchange for a link back to your site on their site. Again, you need to find websites that offer relevant or complementary contents in practicing this link exchange strategy. When you find a good link “Partner”, try to offer to trade links with them.

Don’t worry even if your site is new or just started recently, it’s true that you might not able to get a one-to-one link trade; you just got to be prepared to offer concessions and alternatives. Nevertheless, just like yourself, most sites would not simply turn down an opportunity for more exposure, don't be surprised that you will still be able to find a few sites that are willing to exchange links with you. Go ahead with them. This could a long term link relationship.

Publish your own content

Like my self, when I started out with zero advertising budgets, yes it’s totally ZERO money for advertising activities! I got to roll up my sleeve and create my very own piece of content. I simply write up articles and get them distributed via all those articles and news sites.

When you are able to refine the quality of your content, bigger and more “Established” sites will start to look for your content. Publishing your own work or content on those big sites is a definite great way to get “Quality” inbounds link back to you. And it is one-way links back!

What’s more, when others re-publish your content on their sites, you got yourself in deep hot water….YOU GET TONES OF TRAFFIC FREE! If you do continue to write quality content and update your site regularly; the important and big shot SE will start to look for you. They simply can’t resist you! They would love to visit your site automatically.

Worried that you would not be able to get your own work done? Throw that thinking away. Look at me, poor little guy here, I am writing this little article here, and guess what  you are reading it buddy!

So, sit down have a nice cup of coffee, let your brain go easy, move your finger on your keyword, start typing buddy! For a start, just write a short, informative article, and submit it to article re-publish sites. There are tones of these sites, acting like a central resource hub. Everyone is allowed to re-publish the free articles in there, as long they maintain a live source link back.

Get yourself to explore there a little bit, and remember read their Terms Of Service and guideline for article submission. Hey, they get free content they need; and you get the link you wanted, everybody wins.

Paid Directory Listings

Ok, ok, you have got more important task to handle than writing your own content. Yes, it’s very true that there is some much thing to take care of in getting your website up and running, to perform well and start bringing in the business you are looking for.

Well then we shall look at the other option  Paid Listing. One of the best advertising options available nowadays on internet would be getting your business site listed in those big and well established directories. This option is slightly different from submitting your site via search engines normal submission. You pay some amount of money to get your business site listed in the directory. Some might impose recurring fees for certain period of time. Most are monthly and yearly, but there is permanent listing too so look around.

It is facts that 'inbound links' do help in increasing your website’s traffic. However, do be aware that there is a different in these links type. The inbound links that are of more valuable are those links to your business website without requiring back link from your site to them. This is termed as “One Way” inbound link.

For example, the “Link Exchanges”, you have other website webmaster or owner to put a “live” link to your website on their website, and you do the likewise. Comparing to that, paid listing does not require a back link return from your website. This is much more effective form of inbound links for you. Same applies to publishing your content by other sites. By doing that, the site(s) that publish and re-publish your content would have to provide your resources channeling back to your site. This is also a good inbound link to you.

So, what’s now? Consider and explore further the above options, and other ways that I might not be aware of. You should know which work best for you. Choose the one that perform best for you. Make your own site a SUCCESS!

Get Your Business listed in Biz Network Directory for business leads. Network sites consist Web Resources Search and Business Info Center are also business platforms.