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| Learn More About The Evolution
Of Blog And Bloggers |
| Posted: 23-04-2006 | Views: 46 |
| Author: Andreas Obermueller |
Ever since the introduction
of blog development tools like Blogger, Pitas etc. in
1999, the personal publication tool weblog or simply blog
has undergone many transformations. In the infant stages,
until 2001, blogs were viewed as personal publishing platform
where one can post his or her experiences, complaints,
happy moments and pet peeves. Since it world business
community has identified the potential of blogs to harness
as a powerful marketing tool. Today blogs don’t confine
to letters and words. You can find photo blogs (where
one can publish photos), audio blogs, also called radio
blogs where users can download and listen to audio messages
or music and video blogs or vlogs where video files are
published.
Majority of blogger platforms today allows the users to
publish syndication feeds (RSS or Atom). The feeds are
especially helpful for ardent blog readers to keep in
touch with the latest updates of a blog – be it anything
like photo blogs, radio blogs or video blogs, the user
can get the latest content via a desktop based feed reader
or a web based feed reader like Google Reader.
There is an estimated 35 million blogs worldwide and the
number is fast increasing. The main reason people becoming
bloggers is that they need little knowledge about HTML
or any software. They can publish to the photo blogs or
radio blogs (audio blogs) via a web browser like Internet
Explorer or Firefox. The blog platform will do all the
necessary background actions.
The taking over of Blogger (blogger.com) by Google is
the biggest turning point in blogging. Blogger.com allows
bloggers to not only publish their posts, but also allows
them to publish their own ads, to experiment with the
template. Ads by the supported platform is absent in blogger
blogs. Typepad is another blog platform that individuals
and companies use.
Companies see blogs as excellent method of attracting
and retaining visitors. Google blogs are the biggest example
of corporate blogging. Each and every updating about the
company is published in department blogs and the subscribers
of news feeds can see the updates as and when it occurs.
There are many attempts to cash in on the enthusiasm of
bloggers. Almost all companies now promote affiliate marketing
through blogs and blog advertising is fast picking up.
Bloggers make use of the pinging service by technorati,
blogot etc. Pinging service tell search engines that new
content is available at the blog. Pinging and newfeeds
keeps the search engines busy visiting the blog.
Bloggers that publish text blogs, photo blogs, radio blogs
or audio blogs and video blogs enjoy the democratic nature
of the blogs. There are no editorial content and interaction
with the readers is easy because of the comment feature.
Blogging has emerged here to stay. And it will be the
medium through which companies sell their products and
services in the future.
Copyright © 2006 Andreas Obermueller
About the Author:
Andreas Obermueller is webmaster of
Hit4Biz.com - Marketing Related Information
and recommends Marble Host as reliable Web Host
This article
is free for republishing
Article Source: http://www.articlealley.com/ |
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