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| Is Your Domain Name SEO Friendly? |
| Posted: 31-03-2006 |
| Author: Rick Carbone |
When you first start an Internet
business one of the first items on the list, after you've
written your business model, is getting a domain name.
In years past it wasn't as difficult to find a decent
name for your site. Today however, it's not as easy to
get your dot com name. The process of registering a name
has improved substantially but the availability for descriptive
names is far more difficult. Why is this a problem you
may ask? It's more of a problem for small and home business
sites than it is for larger companies. The reason is simple
and I can sum it up in one word: money.
Larger companies, especially public companies have the
funding to advertise their new sites, therefore they don't
really need to have names that reflect the type of business
they are in. I can site a perfect example, Go Daddy.com,
has absolutely nothing to do with the type of business
Go Daddy is in. But being the largest register of domain
names, GoDaddy can advertise on all media levels to get
business including buying advertising time on the Super
Bowl! If you are starting a home based business on the
Internet, I'll bet that you won't be buying time on television
not to mention next year's Super Bowl.
Okay, where am I going with all of this? You are on a
limited budget when you start your business and you must
rely on free traffic to your site, because without traffic
you have no business. This is what I described in my article
on organic traffic a few weeks ago. In order to get substantial
traffic to your site you'll need to have an optimized
site. This all has to do with keywords and something called
keyword density. You achieve this by having your most
important keywords dispersed throughout your website and
your domain name. (See I did come to the point of this
article.)
Most SEO, search engine optimization, programs first look
at the domain name and your major keywords. They look
to see if your domain name and site title have any commonality.
If they do your site receives extra points in the SEO
algorithm, (a logical step-by-step procedure for solving
a mathematical problem in a finite number of steps, often
involving repetition of the same basic operation.) I hope
that I haven't lost you here because all of this is very
important, especially to home based Internet business
owners.
Most SEO programs will constantly refer back to the domain
name and those words which match the dominate keyword
phrases that you have chosen. When your site is optimized,
search engines will pick up your scent, so to speak, and
you will have great placement and positioning on searches
that have your keywords. All of this amounts to substantial
traffic.
I'm not an expert on SEO and I don't pretend to be but
I've spent my share of time in attempting to understand
it and how it effects my site. I can recommend two areas
of my site that I think are beneficial to you: Web Site
Design and Search Engine Optimization at http://www.homebusinessresearch.com
There are a lot of submission services as well. Some of
them are good and some of them are not so good. Try to
optimize first.
This article is free
for republishing
Article Source: http://www.articlealley.com/ |
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