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| Information for sale |
| Posted: 4-05-2006 |
| Author: Dave Smith |
Every day millions
of people worldwide search for answers to certain questions,
search for various information that will help them make
their lives better. It is the same need as the need for
food. It means that if there is such a need, a person
will satisfy it once it becomes possible. If you can answer
some questions or know how to improve people`s lives,
why not take money for it? Actually, what is money? It
is a form of gratitude from people for something useful
they acquired. Once you do something useful for people
– get gratitude in return.
What will people pay money for? For getting all the necessary
information and answers to their questions here and now.
They will not have to spend time on searching – everything
they need will be offered in one information file. That
is why when you create an information product, you should
keep in mind that since a person uses a product, he or
she must get all answers to all questions the solution
for which the product offers.
It will be better if the product is focused on answering
some big question. For example, «how to lose extra weight?»,
«how to feel confident in any situation?», «how to achieve
your goals?», «how to become a leader?», «how to find
or create your own business?», «how to start your business
on the Internet?», «how to write an eBook?» etc. Of course,
you should write about what you understand, what you are
successful in and what you are interested in. So, when
you choose a subject you are going to write about, take
your own abilities and interests as a basis. Otherwise
the reader will feel that the author is not competent
and the product will most probably be a failure.
How to turn information into a commercial product? Of
course, it is better to make all information in the form
of an electronic book. In this case, an eBook is nothing,
but a metaphor. It can be either a set of text pages with
pictures or an interactive course with questionnaires
and tests. For the potential buyer not to be afraid of
cheating and to have no doubts about what he is paying
money for, it is better to let him read a couple of chapters
from the eBook for free, but ask him to pay for the rest
of the eBook. Free chapters should help the reader in
his question at once because it is by these chapters that
the buyer will determine how useful the eBook is and consequently
whether it is worth buying. As a result, it will be only
one file available to be downloaded for free from the
website. And you will only have to attract visitors who
will download the eBook and pay for the registration key
and access to the entire contents of the eBook. And remember
about statistics: a satisfied client will on average recommend
the product to seven other people, while an unsatisfied
client will recommend that they not use it.
So, we get the following system:
- a visitor visits a website.
- the website describes questions/problems and explains
that the solution is in the eBook that can be downloaded
for evaluation free of charge
- the visitor downloads the eBook and looks through its
free part
- the reader finds the eBook useful and makes a purchase
So, we need the following for the system to function:
- the website should attract the visitor and help him
download the eBook
- the free part of the eBook should start solving the
problem and involve the reader into the solution process
to continue which he will have to pay money
It is recommended to create commercial eBooks with the
program eBook Maestro PRO. It has a lot of advantages.
First, it creates eBooks right out of HTML pages. Second,
the final eBook is a standalone application that does
not require any additional programs. Third, the program
can set limitations for unregistered users. Forth, it
supports the system of online activation that prevents
registration keys from being distributed. Fifth, it protects
information from being stolen and modified. Sixth, it
allows you to customize any part of the eBook interface
the way you want it. And much more.
Good luck to you and lots of sales!
Notes:
Free Trial version of EBook Maestro PRO can be downloaded
from: http://www.ebookmaestro.com/
You may freely publish this article «as is» on any other
resources provided that no modifications are made in it.
About the Author
Dave Smith is a successful infopreneur and a big fan of
eBook Compiler tools.
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