Have you written
an e-book? An e-book is a digital document that can
be sold online in a purely digital form. Thus, unlike
with selling a physical product, the fulfillment of
an e-book is done completely online. This is great for
you, the author, since you can completely automate the
order taking and fulfillment processes.
Once you have the fulfillment process automated, the
question becomes how to market the e-book online in
order to get people to buy it. “How do I effectively
market my e-books online?” is one of the most common
questions I hear from my clients. Here are five tips
that will help you sell more of your e-books and generate
more revenue:
- Find a target market to sell the e-book to. Many
people think that everyone is their target market, and
as a result try to sell their e-book to everyone. They
usually end up chasing after potential customers who
are not in their target market and are not likely to
ever purchase the book. Their e-book sales suffer as
a result.
Instead of trying to sell your e-book to everyone,
concentrate on a smaller group of people who comprise
your target market. These people are much more likely
to purchase what you have to offer, and as a result
you will get many more sales.
- Create an effective sales letter for your e-book.
Since you cannot take a picture of your e-book and post
it on your web site (unlike a piece of jewelry, for
example), your need to use the sales letter to promote
the e-book.
Make sure that your sales letter effectively describes
your e-book and focuses on the benefits your clients
will get by purchasing your e-book. Highlighting the
benefits will keep people reading the sales letter,
and it will generate more e-book sales.
- Give your customers just a few options on your web
site. Sometimes clients tell me that their sales letters
don’t sell. When I take a look at the sales letters,
they are usually a big mess. Sales letters that do not
sell contain too many distractions for the reader: they
have links to other web pages and web sites, banners,
and text ads for other products.
Make sure that your sales letter provides only a few
options to your customers – an option to buy the product
and an option to subscribe to your newsletter, and that’s
it. The fewer options you give to your web site visitors,
the more likely they are to buy your product.
- Have a newsletter subscription on your web site.
Sometimes people who come to your web site and see your
e-book are not ready to purchase the e-book. However,
they are ready to subscribe to your newsletter and learn
more about you and your products. These people will
be ready to buy your e-book eventually, so make sure
that you keep in touch with them through your newsletter.
- Use online marketing techniques to promote your e-book
further. Use search engine optimization, business blogging,
article publishing and other online marketing techniques
to promote your web site and e-book. These methods will
bring more visitors to your web site, who are craving
the information that you share in your e-book.
You can only make money with your e-book if you sell
it. Follow the five tips that we discussed to sell more
e-book copies and make more money.
Biana Babinsky is the online business expert and author
who has taught hundreds of people how to sell their
ebooks and make more money online. Learn all of her
online marketing secrets in her Complete Online Marketing
Course at http://www.completemarketingcourse.com/
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