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| How Do You Really Make Money
With Adsense |
| Posted: 4-05-2006 |
| Author: Kelvin |
The funny thing about making real money with Adsense is
that it largely doesn’t involve Adsense. The optimization
strategies that the forums and hundreds of articles and
blogs constantly repeat are not even half of the story
of receiving a sizeable monthly cheque from Google.
The fundamental rule of Adsense is traffic. Without traffic,
no Adsense clicks, regardless of how precisely you’ve
picked your placements or how much time you’ve spent perfectly
blending the ads into the structure of your content so
that they now appear as additional links and not advertisements.
The large majority of Adsense Publishers forget this very
important fact and focus on trying to improve their click
through rate. Finding your optimum click through rate
can only come after you’ve got a steady and respectable
flow of traffic. If you obsess about optimization before
you’ve fleshed out your site and expanded its reach into
the search engines you will never actually develop your
website and even if you get your CTR up to something quite
formidable you will only be making a fraction of what
you would be if you’d focused on your sites expansion.
So what should you do? If the fundamental rule of Adsense
is traffic, the fundamental rule of traffic is that you
can’t get a repeat visitor until they’ve been a first
time visitor, and a first time visitor can only come to
your website through a certain number of channels.
Putting advertising aside as unless you’re playing the
arbitrage game you won’t convert on the margins, you are
left with two serious options - the search engine results
and incoming links from other websites. The latter supports
the former so I always concentrate on getting as many
pages under as many keywords into the search engines as
are related to the particular website I’m working on.
This is Search Engine Optimization territory.
With SEO you are trying to force the search engines to
recognize your website and individual pages within it
as relevant to particular keywords. What you’re trying
to say is that “my website is more relevant, and so more
valuable, to that keyword search than the first ten that
are already there”. The more times you can convince the
search engines of this the more traffic you’re website
will receive. The more traffic you’re website receives
the more clicks it will generate on Adsense and the more
money you will make.
Focus on working out what keywords are related to your
particular niche, build content of value that answers
the question of each keyword phrase and then get supporting
links to back up your relevancy. If you do this for your
website you will significantly increase your traffic.
Once your traffic is organic and automated turn to optimizing
your Adsense ads through testing different placements,
colors, formats etc. Once you’ve done that, this website
can be left pretty much on auto-pilot and you can turn
your attention to the next project where you will be very
easily able to replicate what you’ve just done. Now you’re
into Adsense Empire Building territory and this is where
the “real” money lies.
If you want to learn How to Make More Money With Adsense,
my website UnderstandingAdsense.com will help you do it.
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