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| How Directory Listing Boosts
Real Estate Sales |
| Posted: 07-04-2006 | Views: 93 |
| Author: Puripong Koomsin |
The real estate industry is
a competitive one, and as a player in that market, you’ve
got to play every edge that you can find. You’ve got your
listings on MLS, submitted your ads to the newspaper classifieds,
bought space in local realty For Sale magazines and even
set up your own website. Now you need to maximize your
exposure by getting the word out about the service that
you offer. Listing your real estate related web site with
a real estate directory is an excellent way to help drive
targeted traffic to your website.
What’s ‘targeted
traffic’?
Targeted traffic is what you want to make it worth while
having a web site. The prettiest web site in the world
is only useful if it provides leads for your sales. In
order to do that, you need to attract traffic – and not
just any traffic. You want web site visitors that are
looking for what you’re selling – whether it’s homes,
inspections or contractor services.
How to Get Targeted Traffic
You COULD just submit your web site to the search engines…
and watch your listing get lost in the thousands of realtor,
real estate, house for sale, sell houses and other realty-related
web sites. Most web experts agree that in order to benefit
from search engine traffic, your listing needs to appear
in the first three pages of the search engine results.
There are ways to boost the flow of targeted traffic to
your web site – and on the World Wide Web, increased traffic
means increased sales. A real estate directory can help
boost your real estate sales in a number of ways.
Why List Your Realty Site with
a Real Estate Directory?
On the web, fewer means more. When you rely on Google
and Yahoo! and MSN searches for your traffic, you’re a
tiny minnow in the ocean. There are literally thousands
of other real estate sites competing for a spot in those
first three pages. Want to be a big fish in a little pond?
A listing on the right real estate directory will put
you where your potential customers and clients will see
you – on a site that’s designed for people who are looking
for information about what you sell. Suppose you buy foreclosed
homes in California. Because a real estate directory categorizes
its listings, your potential clients don’t have to wade
through three pages of listings for real estate agents
and home mortgage companies to find your listing.
Because the real estate directory has links to and from
many web sites that are relevant to real estate, it’s
far more likely to rank higher in the page results than
any single-realtor site. When you submit your web site
to a real estate directory, you’re leveraging the popularity
and page ranking of the directory to bring traffic to
your web site.
How a real
estate directory boosts YOUR web site’s ranking
But you’re also helping to boost the position of your
own web site in the rankings. Because many search engines
count the links to your web site to establish the popularity
of your web site, every link from an outside site gives
yours a little boost. Even more importantly, when a web
site that Google recognizes as an authority links to your
site, you get an extra little bump up in the listings.
Reciprocal links, search engine submissions and submissions
to directories are all important pieces of your web presence
and marketing. By paying close attention to them all,
you’ll find that your web site pays off in increased sales.
About Author
Puripong Koomsin is the owner of Real Estate Directory
- Estateround.com, a real estate directory that focuses
on serving you. http://www.estateround.com/ is one of
the fastest growing real estate sites on the internet.
For more information about how to get a featured listing
on a real estate directory with a Google PR4 ranking,
visit http://www.estateround.com/
Contact me at mailto:webmaster@estateround.com
This article is free for republishing
Article Source: http://www.articlealley.com/ |
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