1. Discover
a USP and Aggressively Use It: Unique selling proposition
or USP is what your company does that distinguishes
it from the competition. It could be something like
service, product quality, price, delivery or any other
factor that makes customers take notice. You are on
the right track in developing a USP if the USP invokes
a ‘how do you do that?’ response.
For example stating you ‘sell car care products to
the car enthusiasts’ isn’t likely to get much of a response.
But saying something like “We sell a total car care
experience’; it’s bound to pique people’s interest.
Ask your website promotion company to use your USP as
much possible.
From the web perspective, online users are bombarded
with hundreds of advertising messages every time they
log on. Showing them something different is a nice change.
2. Make Your Site Easy to Navigate: Nothing frustrates
users more than having to scan up and down and side
to side of a page to find the information they’re looking
for. Use reader-friendly fonts, headings and subheadings
to guide the reader through your site.
3. Use Professional Copywriters: It’s staggering to
know minute changes in a headline or web content can
skyrocket response rates by over 100%! Don’t write your
own copy. You may unintentionally write something that
confuses or turns away your customers. The way they
show you this is they don’t buy. Stick with a professional.
4. Use Links and Reciprocal Link Programs: Links and
reciprocal links are great ways to introduce qualified
traffic to your site. Use them as part of your website
promotion campaign. They can also help you set up mutually
beneficial affiliate partners.
5. Domain Name Selection: Use a domain name that is
rich in keywords. If you need to, use dashes (-) or
numbers to differentiate your URL. Don’t fall for the
myth that nobody will remember your URL name. Research
shows most URL click-thru’s are a result of search engine
results or other links.
6. Robust Hosting Services: Find a good hosting service
to cater for all your hosting needs. There are many
companies around offering various packages. Look for
one that has solid hosting plus additional website promotion
services integrated with its main services.
If a hosting company is strongly linked with a website
promotion company, then you have found a rare online
gem. Having your hosting and website promotion coming
out of a central location gives you great efficiency
easier management of your website.
7. Use a 1 Stop Shop Provider: A company that can perform
all of these services for you and offer written results
guarantees is a company worth partnering with. Focus
on your business and work closely with a website promotion
firm that can take charge of your marketing functions
and host your site simultaneously.
The Author has put together a resource website strictly
to educate potential and current business owners about
website promotion. You can visit it at http://www.1web-site-promotion.com/
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