Let me ask you
something.
Do you judge whether you’re going to invest time or
money in something based on its name or title, at least,
initially?
What about the title of a book, movie, television show,
website, play?
Of course, you do. We all do.
That’s one of the reasons you must choose the title
of your Internet radio show or podcast with care. A
creative, catchy title can significantly impact the
number of people who take interest in your project and
can serve as a powerful attractor to your programming.
What follows, consequently, are tips for picking a
name or title for your show:
First, make sure that your title accurately describes
the unique selling proposition (USP)of your show. In
other words, what information (or benefits) is your
show selling? Embody that in a title. For example, the
name of my radio show, the “Secret Information Revealed
Show” effectively communicates its USP which is
as a purveyor of helpful little-known and highly-guarded
information.
Second, to the extent possible, your show name should
arouse curiosity. What does this mean? It should naturally
trigger questions in the mind of your potential audience.
The Secret Information Revealed Show is another
great example of a name that accomplishes this. Arousing
curiosity serves to draw your potential audience in
– to give you and your show a try. But here’s the rub:
the name or title should also be suggestive of answers
to the questions that the title brings to mind, hence
my use of the word “REVEALED” in my show
title.
Third, don’t forget that your show is Internet based,
consequently, when considering possible show names make
sure that the domain name is available. Thus, come up
with as many name alternatives as possible until you
find one that is available. Further, in my opinion,
you should always get a “.com” address versus any other
extension. However, if you have come up with a killer
name and its only available in “.net” go ahead and snag
it.
Parting words: whatever name or show title you choose
it should have but one aim, bringing in new audience.
While your show content will determine who comes back
for future shows, your show name will help hook them
in the first instance.
Copyright 2006
Daniel Hall, is the host of the Internet radio show,
Secret Information Revealed, where he interviews
both well-known gurus and little-known masters and gets
them to share their tricks of the trade so audience
members can get ahead, make more money and live more
abundant, loving lives. You can listen to the current
show free by opting-in at http://www.SecretInformationRevealed.com/
Daniel is also author of the hugely popular and critically
acclaimed e-book, “Speak on Cruise Ships: Eight Easy
Steps to a Lifetime of Free Cruises” Get details
and a free 6-part video e-course at http://www.SpeakersCruiseFree.com/
Daniel’s newest project is his upcoming book (and future
bestseller) “The Ultimate Guide to Second Chances:
Legal Ways to Erase or Hide Your Criminal Background”
Get the skinny at http://www.UltimateSecondChance.com/
|
