This checklist
has been designed to help you understand what you need
for a great website. Your website is a place that others
see what you do and read the testimonials on how great
your product or service is. The testimonials provide
third party proof you are the expert. Your website echoes
your branding and if you are not consistent with you
printed materials and your web prescence, your customers
or potential customers will be confused. The checklist
below will help you to streamline the message you are
giving on the web.
What message are you giving on your website? (Is it
the same message you give when you talk to potential
business partners?)
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What does your website provide in order to gather customer
feedback?
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List the companies that you are affiliated with – and
mark those where you have listed their company or placed
their logo on your site.
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What free service or products can business obtain from
your site?
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If you have a newsletter, what is it’s focus?
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What Tips and FAQs do you have on your website?
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Does your company have a BLOG? ___________________________
What types of discussions do you feel would be good
for your company BLOG?
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List as many reasons as you can as to why a customer
or potential customer would want to return to your website.
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Bette Daoust, Ph.D. has been networking with others
since leaving high school years ago. Realizing that
no one really cared about what she did in life unless
she had someone to tell and excite. She decided to find
the best ways to get people’s attention, be creative
in how she presented herself and products, getting people
to know who she was, and being visible all the time.
Her friends and colleagues have often dubbed her the
“Networking Queen”. Blueprints for Success - Networking:
150 ways to promote yourself is the first in this series.
Blueprints for Success Branding Yourself: Another 150
ways to promote yourself is planned for release in 2006.
For more information visit http://www.blueprintbooks.com/
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