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| And Then There Were Adwords…An
Introduction |
| Posted: 16-04-2006 | Views: 70 |
| Author: Halstatt Pires |
If you have been looking into
Internet marketing, you have probably seen Adwords mentioned
now and again. Why don’t we cover the basics of the program.
And Then There Were Adwords…An Introduction
Adwords is the name of the pay-per-click system offered
by Google on its search engine as well as search engines
it supplies advertisements to on the net. Sort of anti-climatic,
but I couldn’t think of anything more dramatic.
In the world of Internet marketing, search engine optimization
is the best way to make significant sums of money. You
pursue search engine optimization by tweaking pages so
that they appear high in the search results for a keyword
you would like to be listed under. For instance, you might
be a poet and have your site appear in the first few rankings
on Google, Yahoo and MSN when someone searches for “poetry.”
To do this, you would optimize your pages, a subject beyond
the scope of this article.
One problem with search engine optimization is it is a
tricky beast. Not everyone can get high rankings and,
even if you do, it can take three to nine months to see
the results of your work. That is a long time to wait,
so the search engines came up with a short term solution.
While they were certainly trying to be of assistance,
it is also a good way for them to make money.
The solution is called pay-per-click advertising. There
are various names, but the basic premise is pretty simple.
While you wait for the optimized pages to get high rankings,
you can create ads and pay for placement on the various
search engines. As a result, you get immediate traffic
to your site. On the downside, you have to pay for it
which means you better be keeping an eye on your return
on investment.
The pay-per-click service on Google is called Adwords
and is one of the better ones out there. You create an
account with Google, create a small advertisement linking
to your site and submit a credit card. Every time someone
clicks on your advertisement, Google bills you. Bidding
is a subject unto itself, but that is essentially how
the process works with Google Adwords.
There are a couple of downsides to Google Adwords. My
biggest pet peeve is the size of the ads. You are allowed
very little space, so qualifying traffic before they click
your ad is pretty difficult. Click fraud is the second
area that gets people hot and bothered. Essentially, you
just have to accept that a certain percentage of clicks
are bogus. I have problems with acceptance [a few girlfriend
can verify that], so I try to get organic rankings as
quickly as possible.
Overall, however, Adwords has definitely proven to be
the best platform for me. Some hate it, some love it.
You don’t have the right to rant one way or the other
until you try it.
Halstatt Pires is an internet marketing consultant with
MarketingTitan.com. Visit us to read more Internet marketing
articles.
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is free for republishing
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