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| A Good Web Site Is a Web Site
That Works! |
| Posted: 4-05-2006 |
| Author: Dr. Roberto A. Bonomi |
How can you know
if your web site is a good website, or what is a good
website?
A good website is a website that works, if you have created
your website to sell some products, you can say that your
website is a good website if it does sell products.
* But are you selling as many products as a good website
sells, or you are only selling a few products now and
then?
* Are your sales pages good enouth to consider your website
a good website?
* Do you have enough visitors to your website to consider
it a good website?
* Do you have enough return traffic or all your visitors
are first time visitors?
* Do your visitors stay enough time to consider your website
a good website?
* How can you know for sure if your website is a good
website?
* What kind of questions should you be making to yourself
to know if your webite is a good website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE
IS A GOOD WEBSITE
* Who cares?
* What are you looking for?
* What kind of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the website belongs to a company, then the web pages
don´t belong to a single person, there´s not only one
person that can say if you have a good website, so you
will have to round up the people that are vitally interested
You will find the techno-geeks, the sales people, the
public relations people, etc. etc. and everyone of them
will have their own idea of what is a good website.
But once again as the website belongs to ALL the company,
the people on your company who care enough to judge the
website, should be asked to join the team and take some
responsability about the design of the website.
WHAT ARE YOU LOOKING FOR?
Every one of the people who cares about the website will
have their own idea of what they want out of a good website.
Many of them will just be talking on behalf of their own
departments, but you must force them to think on behalf
of the company.
Every department can have their own objetives, goals and
aspirations, every one has his own idea about what is
a good website, but they need to think as a company, and
the conclusion must satisfy most of them, and if you can,
your must create a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors,
curious, buyers, people that arrived by mistake, people
that spend a short time at the website, people that spend
a long time at the website, etc.
What kind of visitors do you want, the ones that show
more often, the ones that read the most pages, buys more
stuff, buys more frequently or spend the most money?
Which are the most important visitors for your company,
to think that you have a good website?
Once you get them you can be satisfied that your site
is a good website
WHICH IS YOUR PRIORITY?
Once you know what everybody wants, you will have to prioritize
everybody´s goals.
Will you go after increasing visits, selling more products
per visit, provide more information about the company
and it´s products, improving customer satisfaction.
After a discussion that will depend on how many people
is giving their own opinion about what cares most, you´ll
end up with your own list of priorities, and the ones
that will not be satisfied with their request, at leas
will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting
are telling you that your site is a good website, It depends...
* If your main priority is to get visitors, then www.Alexa.com
and it´s ranking can help you on that, but you can also
use some javacript and or cookies.
* If your main goal is revenue then the sales will have
the leading voice.
* If you are going after customer satisfaction then you
must agree with the other members of your company how
will you gather satisfaction data and how will you weigh
it.
All the information that you gather must help you take
business decisions. It´s not a matter of getting as much
information as you can, because too much information can
be as bad as not enough information.
Make sure that you keep on measuring your success, make
it part of a constant improvement process, because the
web changes month after month.
Then you´ll really be able to tell if your website is
a good website
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that
shares his home business experience at: http://www.easy-home-business.com/
and he allows you to post free your own articles, or find
free articles for your web site or ezine at http://articles.drbonomi.com/
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