Many of you
will already have a website, maybe an email list and
maybe even your own product.
The question is, how can you leverage these resources
in order to maximise your income, and ideally, put it
all on autopilot?
Joining appropriate affiliate programs and promoting
them to your visitors can provide a nice boost in your
income whilst adding value to your readers.
There are a number of things you should consider when
joining an affiliate program.
1. Is it something that your readers or visitors would
be interested in?
Obviously, if you have an Internet Marketing site then
it’s not much good promoting health products to them.
But if you promote products that compliment your existing
products and niche then you can be on to a nice little
earner. However, you may not want to promote products
that directly compete with your own, though there are
times when this is a good thing to do, particularly
if you have exhausted the buying urge for your product
with your list.
2. What does it pay out?
There are some trade offs to be made in pay outs. You
may prefer to have a program that pays out less, but
has a higher conversion rate compared to a program that
doesn’t convert as well but pays more commission. The
other trade off is the back end sales. Is there a back
end to the product you are selling and do you get commission
on those sales too?
3. How often does it pay out?
Does it pay out twice a month (like Clickbank)? Or
does it pay it more infrequently? How does it handle
returns and what guarantee does it offer? Does it have
a minimum payout figure? All of these may influence
your choice of program.
4. How does it pay?
This might sound like a strange consideration, but
how does the program pay its affiliates? Are they paid
by check, Paypal or direct bank transfer? Depending
on where in the world you are based you may not have
access to Paypal, so if that is the only method of payment
then you will struggle to receive your commissions.
If they pay by check and you are not based in the same
country as the originating bank the bank charges may
be crippling, particularly if you can’t set the payout
level. I’ve seen programs pay out $20 by check to someone
in another country whose bank was going to charge them
the equivalent of $35 to cash the check!
5. Is the product value for money?
Some affiliate program managers over inflate the value
of their programs to cover the affiliate payments. For
example, a product may have normally sold for $50 but
to cover the 50% commission, they bump up the price
to $75 or higher. It’s always worth considering whether
you would buy the product yourself if you were your
target customer.
And as I like to always over deliver, here’s a bonus
consideration:
6. Review the product yourself if you can
There have been many horror stories circulating the
Internet where people have promoted an affiliate program
to find that it has either been a scam, the software
hasn’t worked or the book has been complete hogwash.
Ideally make sure you review the book before you start
selling it to make sure you know you are offering both
quality and value for money to your list. Your reputation
is the lifeblood of your online business and you must
guard it closely.
These six considerations will help you to pick an affiliate
program wisely and to leverage your assets to increase
your income.
Jason E Johns is a successful Internet Marketer &
personal success coach dedicated to your success. To
find out more about affiliate marketing, visit http://www.successforaffiliates.com/
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