"How Can I Double
My Sales?" - that must be the silent prayer of thousands
of webmasters.
There are two ways to do it: you can either double
your traffic or you can double your conversion rate.
Let's say you have a conversion rate of 2% (1 sale
for every 50 visitors) and you get 100 visitors a day
- you're getting 2 sales a day. You could get 4 sales
a day by increasing your traffic to 200 visitors a day.
But you can get the same result - with your existing
traffic - by doubling your conversion rate (2 sales
for every 50 visitors).
Here are 5 ways to double your conversion rate:
(1) Direct Response: Make sure your website is a 'Direct
Response Website'. A DRW is a site where the only options
are to Buy, Bookmark, or Leave. The more options you
give your visitor, the less likely they are to buy.
(2) Free E-Books: Include Free E-Books as bonus gifts
with your product. This can easily double your sales
- especially if the Free E-Books are genuinely useful.
Here are some places you can find Free E-Books:
http://www.free-ebooks.net/ http://www.ebookdirectory.com/
http://www.ebooksnbytes.com/download.html
(3) Testimonials: Make sure you have plenty of testimonials
on your website. Preferably, they should be from customers
who have achieved results from your product (e.g. more
traffic, more sales, saved time etc).
(4) Follow Up: You've probably heard this over and
over again but it's worth repeating - people have to
see you your message about 7 times before they buy.
The biggest mistake you can make is to try and sell
your product on the first contact alone.
It just doesn't work, and the statistics bear this
out: the 1st contact produces 2% of sales, the 5th to
12th contact produce 80% of sales.
So in your ezine ads and at your website, offer something
free in exchange for an email address. And then follow
up with sequential (or follow-up) autoresponders.
Here are some sites that offer free follow-up autoresponders:
http://www.auto-responders.net http://www.informationbyemail.com
http://www.getresponse.com/orderfree.html http://www.rapidreply.net/free_features.htm
(5) Backend Sales: It's no secret that successful businesses
make up to 80% of their sales from previous customers.
Why? Because people who have bought from you before
are much more likely to buy from you again (they know
you, they trust you, they were happy with your product).
The hard work in marketing is getting a customer. Once
you have a customer, they'll buy from you over and over
again.
Contact your previous customers and let them know about
another product that compliments the product or service
they bought from you. Experts reckon that the value
of 'a lifetime customer' lasts about 3 years - make
use if it.
If you follow these 5 tips, you may well find that
you can double your online sales with the traffic you
already have.
To your success!
------------------------------------------------------------
Michael Southon has been writing for the Internet for
over 3
years. He has shown hundreds of webmasters how to use
this
simple technique to build a successful online business.
Click
here to find out more: http://ezine-writer.com/
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