In online business
world, majority of people would say that advertising
is the life blood for website traffic, and for reaching
the market. Whether you are selling a product, or providing
a service, you got to somehow advertise to get the desired
traffic to your business website.
However, not all traffic to your site is equal in the
measure of producing the business result. Yes, there
are tones of options that would somehow help to drive
lots of traffic, but it would not bring you the desired
result simply because those are not targeted potential
visitors that would produce result or become your real
paying customers.
Forgo all those hype about paid to surf, free traffic
programs, the bottom line is you need real and targeted
traffic to your site. For me, these are some low cost
channels that I zoom into in helping to generate the
much needed yet targeted traffic. These channels had
helps me in bringing the desired visitors I need without
me having to crack my head and start chasing after them.
1. Website Positioning Ask yourself truthfully,
“What’s your site all about?” Are you providing information?
Or more towards providing search? Or simply just pages
with yet more links?
You need to clearly position your website. If you are
not even sure about its direction, how would visitors
ever be sure of what to expect from it? Clearly define
what your site is all about:-
• If you are going to provide information, then make
your website’s description to be clear.
• If you are going to provide search and further information,
also clearly let visitors know about it.
• If you are going to sell something useful to visitors,
let them be aware of it. Don’t try to bait them. You’ll
be losing them anyway if you try to mislead visitors.
2. Share your experiences. Well, you don’t have
to put up your resume on your site. And also, nobody
is going to be expert in everything. Rather, concentrate
on your own niche area that you are very much familiar
with.
You could just share your experience and encounter
along these years when trying to achieve something,
or make it some kind of daily online. You could very
well start a blog of your own!
In today context, blogs are very popular tool. Search
engines love them so much because of new contents are
added frequently. Your own blog could be an ideal place
to share with visitors of what and how you are doing
so far.
If you yet to explore this option, the great part about
blog are that it could point links back to your own
website! When search engine spider stops by blog, it
would crawl and index its latest content. And guess
what, it will also be stopping by your website from
the link there, and you could start receiving highly
targeted traffic heading towards your site.
3. Forums Posting. While you are surfing internet
every time, try to search for established forum groups
out there. Filter out those forums with topics that
you are not familiar with, and concentrate into those
that you are well familiar with. Pay some visits to
those forum groups. Start to interact with the visitors
in there.
Notice that many of these forums will allow you to
post your signature tag along with every of your post.
For this, do add some brief information about your own
site; activate it with live link pointing back to your
own site. Check out the “V B Code” if you need help
as to how to post signature. Not forgetting, you need
to check the forum rules whether they allow signature
or not.
4. Start your own forum. If you are familiar
with forum script and could spend considerable time
online, you could also start your own forum. Provide
a place where your own visitors can interact with you
and also among each other. In fact, there are lots of
such free services and tools available out there for
this. You can use these tools to either host a forum,
or install the script onto your website host server
and host it there.
5. Produce Your Own Content. To some, producing
own work or content is just as killing task. Not to
be fooled by this, producing you own work is not really
that extreme hard. Recall the time when you were back
in school writing some essay or thesis? Yes, it’s the
same. Writing articles is not that killing hard.
For webmaster like us, producing own work via writing
articles is truly a great channel of getting new fresh
traffic to our website. Also, there are lots of article
publishing network out there with different topics.
Share your articles there, publish it there, and get
your articles to be distributed out further via the
network.
Like myself, what I do basically is write up an article
and add “Resource Box” or “About the Author” that provide
live links pointing back to my network of sites. Yes,
it is just like adding your signature when posting in
forum. After which, let the ezine publishers and visitors
or readers know that you do allow them to re-print and
re-publish your article. Be it on their website or blogs,
or even on their own newsletter.
Write your article and publish it frequently, there
are so many content publishers who go to the article
and ezine directories to grab new fresh content to be
re-publish in their newsletter. You will notice that
there are simply too websites and ezine on almost any
topic. Same principle, concentrate on your area of expertise,
and you will be receiving new traffic source coming
from these channels.
Examining the above 5 channels, whether you are just
having a simple Online Business or well designed and
built Internet Empire, you could drive more traffic
to your own website. And best of all, these 5 low cost
channels will be bringing targeted traffic too.
Get Your Business listed in Business Listing Center
for business leads. Network sites consist Web Resources
Search and BizNet Directory are also business platforms
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