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| You Can Double Your Website
Traffic And Sales Using Relationalship Forum Marketing |
| Posted: 21-03-2006 | Views: 144 |
| Author: Peter Lim |
Do you need more traffic to
your web site, and more sales? If you do, then you need
to consider an often neglected side of web site promotion
which is called forum marketing.
Most web sites make use of forums to provide the element
of response from user to owner and vice versa. These forums
take many forms, and include the standard forums, discussion
boards, bulletin boards and currently blogs where the
visitors to the web site can leave their comments on the
site.
Marketing has always revolved around relationships. The
basic element of relationship from the aspect of online
marketing is to weave an element of trust between the
potential purchaser and the vendor or web site owner.
Once there is this element of trust, even the tiniest
bond that has been sown between the potential buyer and
seller, it becomes easier for the potential buyer to take
a further step to buy the product. That is why many marketers
are establishing forum boards and blogs to interact with
clients and to provide support and to answer queries.
These forum boards provide a fertile ground for you to
test out forum marketing for your products.
You need to compile a list of the discussion boards and
blogs that are related to your product or service line
that you are going to market. Then on a daily basis, visit
these forums to read their postings. These forums are
the best sites where newbies to internet marketing would
congregate to seek free resources, or request information
or advice from more experienced forumers. When you see
a post where you can respond, make a brief informative
post, and more importantly make sure you leave a reference
to your web site in your signature line. This confers
on you two advantages. Firstly, you gain a backlink to
your site when you leave your website address in a much
visited forum, and secondly, forumers who read your post
will tend to visit your web site by following the link
in your post.
Some internet marketers channel all their visitors to
a squeeze page and not to a sales website directly. This
squeeze page is a sign up page where you get the email
address of the visitor in return for a free download of
a ebook or report or software. By using this squeeze page,
you gain targeted leads.
Statistics show a potential buyer would need to be exposed
at least 3 to 5 times before he becomes interested to
take the next step to purchase anything from you. By getting
his email, you can email him on a regular schedule or
use an autoresponder to channel your marketing message
across.
The most important part of forum marketing is to identify
a group of marketing forums and blogs related to your
product or services that you are selling, from which you
can then launch off. Once you have the list of forums
and discussion boards, it becomes a daily affair to spend
enough time to visit these forums and to post to them.
Beware though, forum reading can be addictive, and you
can be spending a whole lot of time on reading and posting
to forums. Track your leads, and as you continue to do
your forum posting daily, you will see a steady increase
in your web site traffic and your sales.
Peter Lim is a Certified Financial Planner and webmaster.
You can access free resources and use a free "Directory
of Marketing Forums and Discussion Board" by visiting
his website at http://marketing-forums.dynamic-guides.info
This article is free for republishing
Article Source: http://www.articlealley.com/ |
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