So, you're going
to get into the resale rights business. Maybe you have
seen just the product that you want to sell, or maybe
you have decided that you're going to create your own
resale rights package. Great! But where do you start?
Hopefully after reading this article you'll have a pretty
good idea of where to start and a decent foundation
when you do.
For starters, you better be prepared to do business
on the Internet. This involves a number of things.
If you're going to run a professional business you
will need to have a business phone. The last thing you
want is your 9 year old answering a sales call for you.
If you live alone maybe you can skip this but I still
recommend a business phone especially if you have a
company name. It always sounds better answering the
phone with "XYZ Enterprises, can I help you?" than with
"hello?"
Hopefully, you plan on making money as well, lots of
it. If you do, you're also going to have expenses to
go along with them. Income must be reported and expenses
better be reported if you want to have any prayer of
getting a break on your taxes. So it would be a good
idea to get some software to keep track of income and
expenses. This will make tax time go a lot easier.
The next thing you are going to need is a professional
email account. So many people use email accounts like
Yahoo, Hotmail, etc. These are TERRIBLE! You won't get
half your email because of the spam filters put on these.
If you want to run a legitimate business you MUST get
a professional email account. I am not going to recommend
any one in particular because there are many out there.
What I do suggest is you get a professional domain and
hosting service that will give you an email account
WITH your web hosting. This way you will have an email
account like JohnDoe@mydomain.com as opposed to JohnDoe2145@yahoo.com.
Many companies don't even accept registration with a
Yahoo, Hotmail, or other free email account because
they know you won't get their emails. So please. If
you're going to run a professional service get yourself
a professional email account.
If you're going to be emailing to leads you're going
to want to get a couple of things. First you'll want
a professional bulk e-mailer if you plan on emailing
a large number of leads at once. Make sure these are
double opt in leads. Don't spam. Spamming will ruin
your reputation quicker than you can say "Bob's your
uncle." Also, you're going to want to get a professional
auto-responder for returning emails to your subscriber
base which you will hopefully plan to build.
Finally, you're going to want to make sure that every
aspect of the business itself is put in place before
you do one day of promotion. That means your sales page
and web site must be done. If you are just doing affiliate
marketing, that's already been done for you. But if
you're going to create a resale rights business from
scratch then you have got a lot of work ahead of you.
If you're not proficient in web design you're going
to need to hire a designer. If you're going to create
your own affiliate program you're going to either need
to create a script yourself or buy one. Another option
is to have a company like ClickBank run it for you.
One of the main reasons any resale rights business
fails is because of poor planning and organization.
By making a checklist of everything that needs to be
done and sticking to it, you give your business the
best chance of getting itself off the ground and being
successful.
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