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| Killer Keyword Marketing Research |
| Posted: 4-05-2006 |
| Author: John Gergye |
Everyone
wants more traffic. But most do not know how to
excel at the one thing that will insure their site is
jammed with traffic like a Los Angeles freeway at rush
hour. That is, they fail to do anywhere near enough
keyword marketing research.
Granted reading one article will not you an expert make.
But I can at least begin to bring you up to speed when
it comes to finding visitor laden top search terms. To
do so I will reveal four of my sacred keyword research
rules of thumb.
My first rule of thumb is simple. Do not settle for the
obvious keyword phrases. I know. Sounds obvious. But apparently
isn't.
For example the term "easter baskets" gets 120 searches/day.
While going up against 420,00 other pages.
Not insurmountable. But I like less of a challenge. Especially
when "personalized easter baskets" gets 109 searches/day
and only has 615 competitors.
See the difference one word makes? Similar to the difference
between lightning and a lightning bug, no? Since you get
nearly the same number of searches with no where near
the same number of competing pages.
The next secret rule of thumb is to compare the plural
verses singular forms to see which is better. Since
when it comes to this most webmasters tend to pile onto
the wrong choice.
Take the term "gold earrings" It gets 168 daily
searches in all engines, and has 1,540,000 competing pages
in Google. While "gold earring" gets 84 daily searches
and faces 440,000 competitors. In other words it
has less than a third of the competition for half the
searches. So we're on the right track. Best
of all "italian gold earrings" is used by 52 searchers
daily. And only has to fend off 514 pesky
competitors. Or what you might call a slam dunk.
Your third keyword research tactic involves grabbing the
low hanging fruit. Or what I call "orphan keywords".
Ideally you're looking search terms with less than 1000
competing pages in Google when searching for the EXACT
phrase. 500 or less is better still.
Of course the closer to 10 competing pages you get for
a search term, the more likely it is your page will be
to stumble into the top 10. These are true "orphan
keywords". So named due to neglect by your competitors.
Then don't forget to think outside the box. Just like
your potential customers do.
Say you had a law practice in California. One term you
might consider is "criminal defense attorney". That gets
131 searches but faces 1,450,000 competing pages. I'm
not wild about those odds. Plus the term really isn't
very targeted.
Digging deeper I found that "criminal defense attorney
LA" gets 85 daily searches. And only has 11,1100 pages
to beat out. Not bad.
Digging deeper still "criminal defense attorney la county"
gets 84 daily searches. But only has 575 competing pages.
Paydirt!
Once again I turned up a search term with total searches
at least in the same ball park as the generic term I started
with. Yet with just a handful of competing pages to deal
with. Rarely do I fail to do this. In fact you'll discover
dozens of such gems by thoroughly researching your keyword
universe.
Never forget that keyword marketing research is THE factor
that determines the success or failure of your niche site.
Applying rules of thumb like these can help you do smarter
optimised keyword marketing. Which in turn will help you
attract more traffic from search engines more easily.
And traffic is something we could all use more of, right?
John Gergye runs nearly 30 sites. His just updated 38
page special report reveals 37 Free Traffic Generating
Shortcuts and Secret Weapons to help attract visitors
who are ready to buy. Claim your copy here: http://www.traffic-test-tube.com/seotp/freerpt.shtml
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