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| Google Adsense: Understanding
the Google Adsense Report |
| Posted: 13-04-2006 | Views: 72
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| Author: Cheryl Mustian |
When you log into your Google
Adsense account, you are automatically taken to the page
where you can view all your Adsense activity. On the Reports
tab, you’ll see “Today’s Earnings.” This is the approximate
amount you have earned today in your Google Adsense account.
Earnings are not final at this point and could be adjusted
for invalid clicks or fees.
It’s interesting to look at the breakdown. As you can
see, Adsense for Content, which refers to the targeted
ads appearing on the pages in which you have written content,
is listed first. Here you will see the number of page
impressions listed in the first column. While a page impression
is generally the same as a page view, that is not always
the case. For a more detailed definition of a page impression,
see Google Adsense support, click on Your Adsense Account
and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers
to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown
as a percentage. It represents the percentage of the time
an ad was clicked on after viewing your page.
Page CPM which stands for effective cost per thousand
impressions. It is calculated by dividing total earnings
by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line,
your earnings, is what really counts. As you become more
familiar with Google Adsense, statistics will become like
second nature. First, just start.
How is Google Adsense Different From Other Ad Networks?
Primarily because it is Google and that carries a lot
of clout just with name recognition alone. But here are
some advantages to being a part of the Google Adsense
network:
Getting started is fast and easy and requires no technical
knowledge. Google Adsense even provides html code for
easy implementation with clear instructions.
Google Adsense has both the Adsense for Content feature
and the Adsense for Search feature.
Google Adsense not only provides keyword targeted ads
but site targeted ads as well, maximizing your potential
for revenue.
Google Adsense provides a filter so that you can choose
not to run your competitor’s ads on your pages as well
as filter other unwanted ads.
Google Adsense provides an extensive support site that
is easily understood.
About the author:
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.CherylWorksAtHome.net
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