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| 4 Things ALL Articles Must
Have - Don't Forget! |
| Posted: 4-05-2006 |
| Author: Cheryl Mustian |
The importance
of articles in today’s websites and internet based companies
are immeasurable. They dictate a lot in the success and
the drive of traffic into one’s site. It has become a
key element in making a site work and earns a profit.
A website operator and owner must have the good sense
to include articles in his or her site that will work
for them and earn them the many benefits articles can
give to their site.
Articles have been known to be the driving force in driving
traffic to a website. Articles are a factor in giving
site high rankings in search result pages. The higher
a site ranks the bigger slice of the traffic flow pie
he gets. With a huge number in traffic flow, there are
more profits and more potential for other income generating
schemes as well.
But, it is not just about stuffing your site with articles;
they have certain requirements as well. These requirements
must be met to obtain the maximum benefits an article
will provide for your site. A well written article will
catch the eyes and interest of your customers and keep
them coming back for more. They would also be able to
recommend your site to others.
Here are some tips to help you and assist you in making
your articles. Below you will read about four things all
articles must have to make it successful and helpful in
making your site a profit earning and traffic overflowing
site.
• Keywords and Keyword Phrases.
An article must always be centered on the keywords and
keyword phrases. As each website visitor goes to a site,
there are those who are just merely browsing but actually
looking for a specific something. When this happens, a
searcher usually goes to a search engine and types in
the keywords they are looking for (e.g. Toyota Camry,
Meningitis, Tax Lawyer and Etcetera). It could be anything
they want.
The Important thing is that you have an article that has
the keywords that are related to your site. For example,
if you maintain an auto parts site, you must be able to
have articles about cars and their parts. There are many
tools in the internet that provides service in helping
a webmaster out in determining what keywords and keyword
phrases are mostly sought out. You can use this tool to
determine what keywords to use and write about.
• Keyword Density
Know that you have your keywords and keyword phrases,
you must use them fully. An article must have good keyword
density for a search engine to “feel” its presence. Articles
should at least have ten to fifteen percent of keyword
density in their content for search engines to rank a
site high in their search results. Getting a high rank
is what articles do best for a site.
Keyword density is the number of times a keyword or keyword
phrase is used on an article. The number varies depending
on the number of words used in an article. An effective
article must have a keyword density that is not too high
or too low. With a very high density, the essence of the
article is lost and may turn off a reader as well as the
search engines. It comes off as overeager. A low number
may be ignored by the search engines.
• Good
Article Content
Like what is stated above, you cannot just riddle an article
with keywords. They must also be regarded as good reading
materials. Articles must be able to entertain people as
well as provide good information and help for their needs.
Articles should be written well with correct spelling
and good grammar. If you want people to trust you, make
your work good and well thought out.
People respond well to figures, facts and statistics.
Try to get great information and as many facts as you
can. A good and well written article will boost your reputation
as an expert in your chosen field or topic. As more people
believe in you. They will be able to trust you and your
products.
• Linking Articles
And another important thing to remember. If you are going
to submit articles to ezines and/or contribute your articles
to newsletters and other sites, DON’T ever forget to include
a link to your site. A little resource box with a brief
description of your site and you should always be placed
right after your articles that you have submitted. If
people like your articles, they will most likely click
on the link directing them to your site.
About the author:
Cheryl Mustian is an affiliate marketer, who is involved
in e-commerce. To find the best home based business ideas
and opportunities so you can work at home visit: http://www.cherylworksathome.net/
Check out her article directory at
http://www.cherylworksathome.net/works-at-home-articles/
or visit her blog at http://www.cherylworksathome.net/blog/
NOTE: You have full permission to reprint this article
within your website or newsletter as long as you leave
the article fully intact and include the "About The Author"
resource box. Thanks!
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